The Space Bar: Ecommerce Podcast by Space 48 · 2024-11-27 · 43 min
In this episode of The Space Bar Podcast, Peter Robertshaw sits down with Mairaid Hart , Head of EMEA Partnerships at Klevu, to explore the evolution of product discovery in eCommerce. Together, they explore the latest advancements in AI-driven personalisation, from automating merchandising to deploying tailored recommendations that increase click-throughs and conversions. Mairaid explains why seamless search experiences have become essential for brands to engage shoppers, and why people are more likely to convert when their site search queries are specific. As they look to the future, Peter and Mairaid discuss the next wave of innovation, including conversational discovery and hybrid search capabilities. Topics Covered in This Episode : Meet Our Guest : Mairaid from Klevu shares her background and passion for eCommerce search technology. The Rise of Product Discovery: How site search has evolved, and why it’s central to shopper engagement today. AI-Driven Personalisation: The data-backed benefits of personalised search and merchandising. Optimising Search Placement: Tips on making search visible and user-friendly for higher engagement.
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