The Social In 10 Podcast · 2026-06-15 · 9 min
Drop us a message! Your LinkedIn profile is often the first thing a potential client sees, and most people are getting it wrong. In this episode of Social In 10, we're joined by Hristo Butchvarov, Freelance LinkedIn Profile Designer, to unpack the profile mistakes that quietly cost B2B founders and consultants credibility and opportunities every day. Hristo shares how to balance personal branding with clear commercial intent, which profile sections have the biggest impact on conversion, and how to structure them to move someone from a profile view to a booked call. He also offers practical advice for professionals who are excellent at what they do but struggle to make their LinkedIn profile reflect that expertise. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing.
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