The Social In 10 Podcast · 2026-06-22 · 9 min
Drop us a message! Great content doesn't happen by accident, it's built with clear intent, structured around the customer journey, and measured against what actually matters. In this episode of Social In 10, we're joined by Catherine Jakob, Creative Manager at Giraffe Social, to talk about building content strategies that go beyond engagement and drive real, measurable conversions. Catherine shares how to intentionally structure content to support every stage of the customer journey, the processes marketers can use to define clear intent behind every piece of content they create, and how to evaluate performance in a way that reveals genuine impact - not just short-term attention. If you've ever felt like your content is busy but not effective, this episode will give you the framework to change that. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
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