The SEO Show · 2025-06-17 · 36 min
Send us Fan Mail Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one. We kicked things off with a look at the Google Helpful Content Update - a real curveball for big publishers, including affiliate sites like Finder. Zak shared his thoughts on the turbulence and how AI is flipping the open web on its head. The hot topic of AI mode in search results, especially with its current US focus, took centre stage. We explored how Finder navigates AI overviews and the shift towards zero-click searches. Spoiler alert: while traffic might take a hit, the quality of leads can actually improve. We also chatted about ranking in AI results. It’s not just about keywords anymore; it’s about being quoted. Zak emphasised the importance of concise, skimmable content - think of it as crafting every piece for a featured snippet. Plus, the role of video content and enticing titles came up as potential game-changers.
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