The SEO Show

The episode covers a useful handful of suburb-page tactics - crawled-not-indexed as a diagnostic signal, link-equity velocity risk, XML suburb sitemaps, and Google reviews reinforcing suburb pages - but these are scattered among considerable banter and filler, and the core advice is introductory rather than advanced.

“If you see crawled, not indexed in there, that means that Google does not like your sub. You do not have the authority to pull off your suburb pages.”

“I also feel that you need to be a big enough brand in terms of the authority of your domain, because it's like Sydney, I think, is a bit. We've got about 500 something. Um, if you just go blast that onto your site too quick, you can run into issues with the velocity being too much”

The advice is almost entirely standard local-SEO doctrine (unique copy, internal links, FAQs, local landmarks, schema) that has been circulating for years; the reviews-in-tandem point is the one genuinely underemphasised idea, but nothing here is contrarian or first-principles.

“It used to work a long, long time ago. Yeah. But not anymore.”

“you need a uh, blend of data that Google needs to see. So you know, meta title tag, H1 tag and then copy somewhere in the opening of the page”

There are no outside guests; the two hosts appear to be agency practitioners who have built suburb pages for clients and created their own tool, which gives them some credibility, but neither their scale nor their track record is substantiated within the episode itself.

“we shameless plug, have a little tool we've built called suburb page pro suburbpagepro.com”

“We did a case study on Instagram, Feed your sales team, little plug again. Um, did a case study about this pool builder, Plunge Pool Builder.”

The hosts run a live search and name actual ranking pages (Jim's Electrical, Captain Cook, Amber Electrical, etc.) and give rough time estimates for their tool, but there are no conversion rates, ranking-change data, or client revenue figures to back up the broader claims.

“As I scroll down the page, the first thing that ranks is Jim's Electrical. That's a suburb page. Captain Cook Electrical, they have a North Parramatta suburb page ranking.”

“10 minutes probably. It depends how many pages you build... it would take about an hour probably if you're a WordPress site to set up your template and import it all”

The format is two largely agreeable hosts; questions are leading and rhetorical rather than probing, there is no pushback on any claim, and a significant portion of the runtime is occupied by banter and tangents (keto site, dystopian AI future) that add nothing for the listener.

“What's your perfect suburb page? My perfect suburb page. One that ranks.”

“Well that's about all we could talk about on suburb pages. Unless you have one. What's your last nugget of wisdom on suburb pages? I'm going to drop it right on you right at the end.”