The Selling Well · 2026-06-23 · 51 min
When a company is not growing, it is not only because of the shortcomings of its sales team. Sometimes, your entire sales management is unaligned with the strategies your salespeople are executing. Mark Cox, together with guest co-host Mike Sparling , sits down with Frank Cespedes , a senior lecturer at Harvard University and the author of six fantastic books, who explains how to realign your sales goals with your team goals. He also explores how self-directed omnichannel buying impacts B2B sales today, as well as how AI can be used to increase sales performance and productivity in today's fast-paced world.
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