The Search Session · 2026-07-27 · 51 min
What happens to SEO when websites are no longer built just for people? In this episode of The Search Session, Gianluca Fiorelli sits down with technical SEO consultant Alfonso Moure to explore how AI is reshaping search, crawling, e-commerce, and the web itself. From custom SEO tools and log file analysis to agentic commerce and AI-powered buying, Alfonso shares practical insights into why technical SEO, developer collaboration, and machine-readable websites are becoming more important than ever. If you want to understand where the agentic web is heading, this conversation is one to watch. This is the 73rd episode of: Here's what you'll learn in this episode: (00:07) Meet Our Guest: Alfonso Moure (01:45) AI Caught SEO Off Guard (07:55) Building Better SEO Tools with AI (14:40) Reading AI Crawlers in Server Logs (17:55) Communicating Business Value to Developers (25:05) Google's Agentic Strategy Is Accelerating (28:50) Will AI Agents Change How People Buy Online? (38:30) Why JavaScript May Become a Limitation (43:47) Will Websites Still Matter in an Agentic Future?
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