The Search Session · 2026-08-03 · 53 min
What happens when search is no longer just Google? In this episode of The Search Session, Gianluca Fiorelli is joined by UK-based digital strategist and technical SEO Alex Moss to explore how discovery is fragmenting across search engines, AI tools, and social platforms. They dive into agentic commerce, the evolving role of Schema, structured data, WebMCP, semantic drift, and whether GEO is simply the next phase of SEO or the start of something entirely new. A fast-paced conversation packed with practical insights into building websites that are ready for both people and AI agents. This is the 74th episode of: Here's what you'll learn in this episode: (00:06) Meet Our Guest: Alex Moss (02:02) Is SEO Still SEO? (04:13) Search Behavior Is the Real Revolution (13:01) E-Commerce Protocols: ACP vs. UCP (19:09) The Central Role of Google Merchant Center (22:03) Structured Data & The True Purpose of Schema (30:54) LLMs.txt & Agent Navigation (36:59) WebMCP: Should SEOs Adopt It Today?
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Digital PR Done Right: Earned Media Strategies and Human-First Pitching | Britt Klontz62 / 100
Technical SEO for the Agentic Web | Alfonso Moure
Scaling SEO: Crawl Strategies, Image Optimization and Internal Search | Roxana Stingu
Technical Branding and Video Signals for AI Search | Myriam Jessier