The SaaSiest Podcast · 2026-04-17 · 56 min
In this episode, we’re joined by Massimo Arrigoni , CEO of Beefree , the content creation platform behind thousands of SaaS products and one of the companies with a uniquely broad view of what’s actually happening across the software landscape. With customers embedding Beefree into products across industries, Massimo sees the SaaS market from the inside out. And his take is clear: SaaS is not dead. But parts of the model are being challenged, valuations are being reset, and AI is forcing every company to rethink where real value lives. This is a conversation about what is actually changing, what is not, and why the future likely belongs to companies that understand the difference. We spoke with Massimo about why people often mix up SaaS valuations, SaaS delivery, and SaaS business models when they talk about “the death of SaaS.” He explains why software sold to non-technical businesses is far less vulnerable than some people think, why “just build it yourself” is often a misleading argument, and why the real opportunity with AI is not replacing humans, but giving them back a better version of their jobs.
214. Daniel Thulfaut, Head of Product at saas.group - Why AI Is Killing Traditional Product Management74 / 100213. Artti Aurasmaa, CEO of Staria - Why the CFO Is Becoming the Most Strategic Role in SaaS212. George Storm, CRO at N.rich - Why your SaaS Forecasting Is Broken & Inaccurate210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product