The Rural Sales Show · 2026-07-09 · 1h 2m
What separates good performers from high performers? According to James Laughlin, it comes down to your BS - your belief systems - and most of us are running ones that hold us back. James is a seven-time world champion drummer from Belfast who became one of New Zealand's leading high performance coaches, working with Canterbury Rugby, the NZ Army, the Antarctic programme, business leaders and former Prime Minister Sir John Key. In this episode, he joins the show to unpack what he's learned coaching elite performers across sport, politics, the military and business. We cover the beliefs that quietly shape your results, the BAB model (belief → attitude → behaviour) and why starting with behaviour never sticks, the 66 days it actually takes to build a habit, how to close the gap between knowing what to do and doing it, the three questions James asks every client, why motivation burns out but desire keeps you in the game, what a study of CEOs' diaries revealed about priorities, journaling for people who think journaling is soft, and the decision James made between a Prince Harry event in London and his son's first school production.
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