
The Rockstar CMO F'in' Marketing Podcast · 2026-05-30 · 51 min
This week, Ian and Cathy McKnight , Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - AI Isn't Your Content Problem. Your Content Is Your Content Problem. They discuss: The value of Content Operations and AI The challenge of context in unstructured content for the LLMs Governance and ownership with AI Recommendations for effective content operations Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail This week, Ian and Robert discuss some points from the latest edition of his Lens newsletter - Won't get Fooled Again , and specifically a phrase he heard on a recent retreat, “AI can never not know”, and how he sees that the kayfabe of AI might be fading. Enjoy! - The Links The people: Ian Truscott on LinkedIn Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bear Essentials: AI Isn't Your Content Problem.