The Remarkable Project · 2023-09-07 · 48 min
In this episode of The Remarkable Project Jay speaks with Marketing Author and Cognitive Psychologist, Matt Johnson, about why the nuance of cultural codes is so relevant to how smaller brands grow, how alignment around core purpose helps unlock value for all stakeholders, and when to lead versus when to listen. Matt Johnson, PhD is a speaker, writer, and researcher, specialising in the application of psychology and neuroscience to branding and marketing. Following his PhD in Cognitive Psychology from Princeton University, his work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of top-selling consumer psychology book, ‘Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains’ (BenBella, 2020), and most recently, ‘Branding That Means Business’ (Economist Books, Fall 2022). In 2023, Matt was inducted into Thinkers50 Radar as one of 30 business thinkers with ideas most likely to shape the future. As a contributor to major news outlets including Psychology Today, Forbes, and the BBC, he provides expert opinion and thought-leadership on a range of topics related to the human side of business.
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