In the Age of AI Search, Here's What CU Marketers Should (And Shouldn't) Do Differently

Episode notes

AEO, GEO, zero-click searches. Amidst all the buzz about the changing search landscape, how do we move forward in a way that is neither too reckless nor too cautious? In this episode of The Remarkable Credit Union podcast, we sit down with Megan Kenealy, Senior Digital Specialist at Avenue Agency, who works with credit unions and purpose-driven companies on SEO and AI Search, amongst other digital marketing initiatives. Megan helps us break down which new search considerations credit union marketers should pay careful attention to, as well as which traditional SEO and user experience practices remain critical in the face of growing digital disruption. Join us to unpack this month's BIG question: How is AI currently impacting the marketing industry, and what are the specific implications for credit union marketers?

• Abundance Over Scarcity: The Mindset Shift That Makes All The Difference76 / 100
• Build With, Not For: How Allegiance Credit Union Co-Created a New Brand
• Fraud Education That Actually Works
• Crazy for Crypto: What Credit Unions Stand to Lose By Sitting on the Sidelines
• The Difference Between Purpose- and Profit-Driven Growth