Build With, Not For: How Allegiance Credit Union Co-Created a New Brand

Episode notes

When Allegiance Credit Union set out to serve the growing Spanish-speaking community in Greater Oklahoma City, they didn't start with a marketing campaign. They started by listening. In this episode of the Remarkable Credit Union Podcast, Christin Vaughn, SVP and Chief Marketing Officer at Allegiance, shares how years of community organizing, policy changes, and deep relationship-building led to the creation of Alianza - a fully distinct brand, website, and dedicated branch designed with and for the local Latino community. This month, we share a story about what it really means to do the hard, unglamorous work of earning trust, and the impressive results that have followed. Together, we unpack this month's BIG question: How can a credit union reach an underserved community in a way that authentically brings them into the fold and effectively addresses their needs?

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