The Rectified Podcast · 2026-06-12 · 47 min
He built one of Canada's fastest-growing mattress brands, scaled to $15M during the pandemic, and just went through an acquisition. In this episode, Jeremiah Curvers, founder of Polysleep, breaks down exactly how he did it, from guerrilla marketing tactics in Montreal to a full retail strategy, and what every product founder needs to understand about brand trust before spending a dollar on ads. This one is a masterclass. ️Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ️ ️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ️ community.rectified.co/scalepartner Polysleep’s Website: Polysleep on Instagram: Jeremiah on LinkedIn: Find me here: Instagram: TikTok: LinkedIn: Chapters: 01:28 Injury Sparks Idea 05:25 Branding and Virality 09:00 Pandemic to Exit 13:05 Exit Mindset Shift 17:43 Life After Acquisition 25:11 Marketing Today 31:45 Omnichannel Storytelling 35:01 Email Life Moments 38:13 Founder Trust Playbook 41:55 Rapid Fire Takeaways
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