The Rectified Podcast · 2026-05-08 · 32 min
If you're a product brand and you're not on Amazon yet, you're leaving money on the table. In this episode, I sit down with Michael Maher, founder of Cartology, to break down exactly what it takes to launch, advertise, and win on Amazon - from choosing between 1P and 3P, to the ad strategy most brands get completely wrong, to what AI (hello, Rufus) could mean for the future of selling on the platform. ️Scale Your Product Brand: Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ️ ️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ️ community.rectified.co/scalepartner Cartology Website: Cartology on Instagram: Cartology on LinkedIn: linkedin.com/company/cartology/ Find me here: Instagram: TikTok: LinkedIn: Chapters: 3:15 - Why your brand needs to be on Amazon in 2026 8:00 - 1P vs 3P: Which model should you choose? 13:20 - Do you need Amazon ads or can you grow organically?
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