The RBL Media Podcast · 2026-05-12 · 60 min
In this episode, Pua sits down with brand designer Rachel Lee to unpack the realities of hustle culture, the power of personal branding, and what it truly means to build a business that feels aligned. From navigating burnout to embracing authenticity, Rachel shares her journey of redefining success on her own terms. Together, they dive into the evolution of branding and web design, discussing why long, drawn-out projects often fail both clients and designers, and how a more streamlined, strategy-first approach leads to better outcomes. They explore the role of AI in the creative process, the importance of trusting your instincts as a business owner, and why storytelling (especially on your “About” page) is one of the most powerful tools in building trust and connection. Rachel opens up about her personal journey through burnout, debt, and identity shifts, revealing how embracing her true self transformed both her life and her business.
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