
The Rani Arsanios Show · 2021-06-18 · 48 min
Incredible podcast episode with a PR legend, Amanda Williams. We talked about the importance of PR, how to build an authentic public profile, personal branding for entrepreneurs and business leaders, business branding and how to create a competitive edge. About Amanda Before starting her own business, Amanda Williams made headlines as "a rising star" of the federal government's media team. The ambitious Gold Coast local left a six-year career working with politicians to build a PR firm from scratch with just three-months savings. The vibrant public relations and corporate affairs professional founded Yellowpanda in 2017. The boutique operation is responsible for raising the profiles and visibility of CEOs for the long-term growth of their current business interests and beyond. Amanda brings unmatched enthusiasm and passion into the lives of others and instinctively generates ideas at a pace some find dizzying. Fascinated by problems that puzzle and confound or frustrate most people, she sees opportunities, trends and solutions before others. A passionate advocate for small business, Amanda measures her success by the positive impact she has on others.