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Index/Leadership/The Purpose-Led Leadership Podcast
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Ep 99: How Roheel Ahmad Bootstrapped a £25M Business... Then Bet It All on AI

The Purpose-Led Leadership Podcast · 2025-05-26 · 1h 6m

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Episode notes

In this powerhouse episode of the Purpose-Led Leadership Podcast, I sit down with Roheel Ahmad, co-founder of Forsyth Barnes and the visionary behind Imagine AI - a cutting-edge recruitment technology built to disrupt the traditional CRM/ATS space. From humble beginnings and being sacked from his first job, to scaling a bootstrapped global recruitment business with £100M+ in total turnover, Roheel opens up about the grit, growth, and game-changing mindset that got him there. Now, he’s taking his biggest risk yet: investing over £1.2M into a new AI-driven startup aiming to redefine operational efficiency in recruitment. This episode explores the journey from startup to scale, the realities of leadership, fatherhood, mental fitness, and how to stay grounded while building a legacy. Whether you’re a recruitment founder, tech entrepreneur, or business leader looking to scale smarter, this candid conversation is packed with wisdom, strategy, and actionable insight.

More from The Purpose-Led Leadership Podcast

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  • Ep 100: Unlocking Mental Fitness & High-Performance Leadership with Anna Mosley56 / 100
  • Ep 98: The Power of Control in Recruitment with Jeremy Snell
  • Ep 97: Ending Career Misery: The Future of Recruitment with Andrew MacAskill
  • Ep 96: The Most Hated Salesperson: A New Perspective with Benjamin Dennehy
  • Ep 95: Creating Winning Recruitment Cultures with Alex Elliott
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