The Progressive Agency Podcast · 2024-08-21 · 19 min
Katy Boos founded Remix Communications because she's passionate about creating impactful thought leadership programs for her clients. Brainstorming compelling topics and narratives, Katy helps bring ideas to life on stage at top industry events for clients such as Adobe, Meta, Stitch Fix and several successful start-ups. Before Remix, Katy co-founded a successful Silicon Valley marketing/PR firm which she exited in 2016. Earlier she managed PR programs at Apple for Media & Entertainment and mobile products. In this episode, Katy shares her expertise on how agency owners can use speaking engagements and thought leadership to generate new clients and grow their businesses. She discusses the three-stage approach to maximizing speaking opportunities - pre-event promotion, making the most of your time at the event, and post-event activities. She emphasizes the importance of choosing compelling, niche topics that resonate with the target audience, and covers strategies for landing speaking engagements. Don't let imposter syndrome hold you back - everyone has expertise to share.
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