
Hosted by Craig Cody
The Progressive Agency podcast is a resource to help agency owners keep more of what they make. As a CPA, I work with many different business types to put tools in place that build wealth outside of their businesses. Agency owners in particular tend to struggle with this.
85 episodes · publishes weekly · latest 2024-09-18 · ~20 min/episode
Rank
#5744
Substance
38.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5744 of 6182
Substance
Top 93%
outscores 7% of the index
The Progressive Agency Podcast ranks #5744 on The B2B Podcast Index with a substance score of 38.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. The episode names Bill.com and Google Sheets and mentions a few concrete payment structures (net 30, 10th/25th of month), but there are zero client case studies, no dollar figures, no measurable outcomes, and no named agency examples to support any claim made.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely a promotional walkthrough of Bill.com features and generic outsourcing talking points. The few operational details offered (payment hierarchies, duplicate detection) are either obvious or available in a product brochure, with no novel claims for a sophisticated B2B operator.
“Things are a lot more streamlined. It's a lot easier to communicate with each other on these different platforms.”
“I think there's a few benefits, peace of mind. You have a team that this is what we do all the time.”
Every argument made - outsourcing saves money, reduces turnover risk, frees up employees for higher-value work - is among the most recycled talking points in accounting services marketing. There is no contrarian framing, no first-principles reasoning, and no counterintuitive claim anywhere in the episode.
“you're not hiring a full staff person to do this so it would be more cost efficient”
“You don't have to worry about turnover and training people.”
The guest is an internal employee of the host's own firm, making this effectively an in-house promotional segment rather than an expert interview. No external practitioner experience at scale is demonstrated, and no independent perspective is brought that the host couldn't have provided himself.
“Sarah is a CPA that works for us. She's our lead CFO. Sarah's been here about three years.”
“for me, because I work with a lot of agencies, I think that really does give me a strength in that I understand how agencies manage their business.”
The episode names Bill.com and Google Sheets and mentions a few concrete payment structures (net 30, 10th/25th of month), but there are zero client case studies, no dollar figures, no measurable outcomes, and no named agency examples to support any claim made.
“we use build.com, which each company will have its own inbox”
“we actually have some software that helps us do cash flow projections. I'll give you a good year, two years if you want it on those projections”
Every question is a leading setup for a promotional answer, and the host frequently pre-answers his own questions before the guest responds. There is no pushback, no probing follow-up, and no moment of productive disagreement throughout the entire episode.
“So that's on bill payment. How about receivables?”
“And I think bill.com not only processes ACH, but they do process credit card payments. Is that correct?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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