The Profluence Pod 🌐 · 2026-06-29 · 28 min
Dan Cotaldi is the Founder and CEO of Groove, a footwear technology company reimagining how shoes fit by focusing on the part that matters most - the surface your foot actually stands on. Using AI-powered 3D foot scanning and proprietary surface optimization technology, Groove creates personalized insoles designed to improve comfort, stability, performance, and long-term foot health. Before founding Groove, Dan was a Division I wrestler at Brown University, where he studied theoretical mathematics and poetry before beginning his career working alongside the founder and CEO of a Fortune 100 company. He later attended The Wharton School, where Groove was born through an innovation course and quickly gained momentum after winning the Penn Launch Award and securing Alabama Football as an early customer. Today, Groove is trusted by professional athletes and organizations across the NFL, NBA, NHL, MLS, and collegiate athletics, while also partnering with leading medical institutions to make personalized footwear more accessible.
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