The Product Experience · 2026-05-27 · 48 min
Barry O’Reilly is an entrepreneur, author, and founder of Nobody Studios, an early-stage venture studio focused on building AI companies. Over the last six years he has worked with founders, executives and enterprise leadership teams to rethink how organisations operate in the age of generative AI, while simultaneously building and launching companies inside the studio model. A former startup advisor and executive coach, Barry has spent the last several years studying why most AI transformations fail despite enormous investment. Through his coaching and advisory work with leaders from companies including American Airlines, Skyscanner, and Slack, Barry has developed practical frameworks for improving decision-making, reducing administrative overhead, and increasing what he calls "decision velocity". In this episode, Barry explains why AI adoption fails when companies focus on tools instead of behaviour change, why judgment is becoming the most important human skill, and how teams can use AI to improve collaboration rather than replace people. Key takeaways - Most AI transformations fail because organisations start with tools instead of behaviours.
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