The Product Boss with Jacqueline Snyder · 2026-07-02 · 18 min
Are slower sales making you question everything you've built? In this episode, I talk about why June and July are some of the toughest months for product-based businesses and why that doesn't mean your business is broken. I share the buying patterns behind seasonal slowdowns, why successful brands create demand instead of waiting for customers to start shopping again, and the strategies you can use to create momentum even during quieter months. Get ready to stop reacting to slow seasons and start using them to build a stronger, more profitable business. In This Episode, You’ll Learn: 00:00 Why are your product sales slowing down this summer? 02:30 The "J-month" pattern every product business owner should understand. 05:45 What Amazon Prime Day teaches you about creating demand during slow seasons. 08:00 How can a Christmas in July promotion boost summer sales? 09:45 Why bundles often outperform discounts alone. 11:00 Ways to reconnect with past customers and generate new sales. 13:15 Why slow months are the best time to prepare for a successful Q4. 14:45 Which strategy should you implement before Monday?
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