The Product Boss with Jacqueline Snyder · 2026-06-11 · 32 min
Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify media opportunities, and position their products in front of buyers who are ready to purchase. Tune in to learn how to make your brand easier to find, easier to trust, and easier to buy from. In This Episode, You’ll Learn: 00:00 Why AI is changing the way customers discover products. 03:45 How is AI influencing purchasing decisions today? 05:15 How PR creates the trust signals AI looks for. 08:30 How can small brands compete with larger companies? 10:00 The PR strategy that helps brands get discovered. 12:00 How can Perplexity help you find media-worthy angles? 15:30 5 ways product business owners can use AI for PR. 17:45 How competitor research can strengthen your marketing strategy.
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