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Why Your B2B "Book a Demo" Ads are Failing (and how to fix them)

The PowerTalk Show · 2026-02-19 · 18 min

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Episode notes

Is LinkedIn the "gold mine" your B2B SaaS company is missing? In this episode, Navin Shetty welcomes Anthony Blatner, founder of SpeedWorks Social. With over $100M in managed ad spend, Anthony reveals the exact frameworks used by top tech brands to lower acquisition costs and scale demand. What you’ll learn: Why "specificity" is the #1 rule of B2B marketing. How to use LinkedIn's Thought Leader Ads to triple engagement. The truth about AI-generated content and why "personal touch" still wins. How to map out a 360-degree customer journey for enterprise deals. Anthony’s "Green Light" philosophy for career and business growth. Anthony also shared a powerful piece of career advice: "Follow the green lights." Look for where the flow is, where the demand is high, and double down on what’s working. Visit SpeedworkSocial.com for more information. If you are interested to feature as a guest in The PowerTalk Show and spread your product/service or brand across our audience, please reach out to us on press@businesstalksweekly.com #B2BMarketing #LinkedInAds #SaaSGrowth #DigitalAdvertising #AnthonyBlatner #PowerTalkShow

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