The PowerTalk Show · 2026-02-09 · 19 min
Is your startup scaling or just burning cash? In this episode, Navin Shetty sits down with April Palmer (Hot Mess Boss), a venture creation expert and sales veteran who has worked with giants like ADP and American Express. April reveals why the "founder survival mode" is the biggest barrier to growth and how to use "creative audacity" to win clients. We discuss: Why "insatiable curiosity" is a better sales tool than a pitch deck. The "Severance on Day 1" hiring strategy. How to use the "They Ask, You Answer" framework to inform buyers. April’s "Cheesecake" and "Custom Newspaper" outreach tactics. The importance of solving "unsexy" problems for real revenue.
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