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Index/Leadership/The Power of Her with Dawn Sinkule
The Power of Her with Dawn Sinkule artwork

The Great Mother March From Vision To Movement

The Power of Her with Dawn Sinkule · 2025-09-30 · 43 min

0:00--:--

Whitney Freya, an artist, author, and founder of the Creative Fitness Center, shares how she received an intuitive calling to create the Great Mother March - a month-long walking pilgrimage designed to celebrate and embody the wise, unconditionally loving, fierce feminine energy she calls the Great Mother. Unlike traditional marches or protests, the Great Mother March is structured as a co-creative art installation moving through rural North Carolina and Virginia. Participants organize into circles of 8-12 people with support vehicles, stopping in towns like Boone, Floyd, Charlottesville, and Washington D.C. Along the route, communities host art festivals, wisdom circles, yoga sessions, and evening offerings. Freya emphasizes this is about expressing what people are for rather than what they're against, and building a ground-up movement rooted in reciprocity, feminine energy balancing with masculine, and imagination of a new paradigm. The march is free to join, flexible (people can participate for specific segments), and deliberately routes through smaller communities rather than major cities. Partners include Appalachian State University in Boone, I Park Arts, eco-entrepreneur Coco Hunter in Charlottesville, and Mayor Credo Mutwa's Great Mother philosophy. Freya frames this as the culmination of her 25+ year career illuminating and expanding the feminine through her creative coaching work.

Key takeaways

  • →The Great Mother March is a 32-day walking pilgrimage (March 21 - April 22, 2026) from Asheville, NC to Washington D.C., designed as a co-creative art installation expressing feminine energy rather than a traditional protest with demands.
  • →Participants organize into circles of 8-12 people with support vehicles, making the march accessible for those who can't walk the full distance or camp the entire way; there is no entry fee and flexible participation options at multiple stopover towns.
  • →The march deliberately routes through rural communities in North Carolina and Virginia, partnering with local businesses, arts organizations, and cultural initiatives to demonstrate reciprocity and weave the Great Mother vision into local economies.
  • →Whitney Freya received this calling through claircognizance (intuitive knowing) while sitting on her porch in November 2024, and committed to it at hot springs, understanding from her 25+ year career that refusing such deep callings creates energetic friction.
  • →The ultimate purpose is not to make demands in D.C. but to model and celebrate a new paradigm where masculine and feminine energies are balanced, and communities co-create their desired future from the ground up rather than waiting for top-down policy.

Guests

Whitney Freya

Topics in this episode

Asheville North CarolinaGreat Mother MarchCreative Fitness CenterClaircognizanceBoone, North Carolina (Appalachian State University)Floyd, VirginiaCharlottesville, VirginiaI Park ArtsCoco Hunter (edutainment dome)Mayor Credo Mutwa (Great Mother Bible)

Questions this episode answers

What is the Great Mother March and when does it happen?

The Great Mother March is a 32-day walking pilgrimage from Asheville, North Carolina to Washington D.C. starting on the spring equinox (March 21, 2026) and arriving on Earth Day (April 22, 2026). It's designed as a co-creative art installation celebrating feminine energy and building grassroots community rather than a traditional protest.

Do I have to walk the entire 32 days to participate?

No. The march is designed to be flexible - you can join for specific segments, attend the opening festival in Asheville on March 21, walk 2-3 days, or participate at stopover towns like Boone, Floyd, Charlottesville, or Washington D.C. There is no entry fee.

How are participants organized during the march?

Participants organize into circles of 8-12 people, each with a support vehicle (car, trailer, or camper). The support vehicle provides meals, tents, sleeping bags, and warmth, allowing people to rest when tired. Approximately 100 camping spots are reserved at each stopover town for those marching the full distance.

What happens when the march arrives in Washington D.C.?

Whitney Freya states that the Great Mother will reveal if there are specific requests at that point, rather than predetermined demands. She has committed to organizing a flash mob as the march crosses into D.C., emphasizing celebration and visible expression of the new paradigm rather than finger-pointing or traditional protest messaging.

What is the golden thread connecting this march to Whitney's prior work?

Whitney's entire 25+ year career has centered on illuminating, expanding, and reframing the feminine - through the Creative Fitness Center, creative coaching, and teaching artivism. The Great Mother March is the culmination of that mission, making visible the wise, unconditionally loving, fierce feminine energy needed to bring masculine-feminine balance back to the world.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

whitney45dawn41mother40march40sinkule38freya38support27part18different18women14back13community13world13walk13feminine13help11

Episode notes

In this episode of The Power of Her, Dawn Sinkule sits down with Whitney Freya to share the vision and purpose behind the Great Mother March, a 32 day empowerment pilgrimage from Asheville to Washington DC. Whitney explains how the march was born from an intuitive calling and has grown into a movement designed to make feminine energy visible, foster collaboration, and build community. Far from a protest, the Great Mother March is about celebrating what we are for - healing, balance, creativity, and connection - through walking, art, and shared experiences. Whitney invites women and allies alike to listen to their callings, trust in bold ideas, and step into the collective power of creating a new reality together. Apply to be a guest: Resources talked about in this episode: Great Mother March: Digital Dawn Shopify checklist - Shopify Checklist Digital Dawn Website - Digital Dawn

Full transcript

43 min

Transcribed and scored by The B2B Podcast Index.

Dawn Sinkule: Hey there. Welcome to the Power of Her podcast. I'm Dawn Sinkule and I'm so glad that you're here. This space is where we get to get real about highs, lows, and everything in between when it comes to being a woman in business.

Every week I'm sitting down with some incredible women who are doing their thing, building businesses, breaking barriers, and showing up as their true selves. Whether you're just starting out or you've been at this for a while, I promise you'll find something here that lights you up. So grab your coffee or your wine, get cozy and let's dive in. All right.

Hello, everyone, and welcome back to the Power of Her. I'm Dawn Sinkule. I'm so excited to talk today to Whitney Freya, who has been a long time friend, client, artist, author, majestic warrior, let's call her all the things she. She's anything and everything you want her to be.

But she is the brains behind what we're going to talk about today, which is the Great Mother March. And it's specific to a movement that Whitney really and I, but Whitney specifically, are passionate about. And we're going to talk about this specific part of Whitney's journey and how this fits into kind of her overall mission. So welcome, Whitney.

Before we dig into that, give give a better outline of what you do and who you are and how this all kind of came to be before we jump into the details of everything. Whitney Freya: Yeah, exactly. Because it's important to understand a little of the backstory context. Dawn Sinkule: Yeah, yeah, yeah.

Whitney Freya: The Great Mother March is a highly intuitive event and that's the way it was received. And so I know this kind of intuitive calling because my entire career that I'm so grateful for started in a very similar way. I was a college graduate selling books door to door after my third summer selling books door to door. It was a horrible summer in that experience.

And I was desperate to come up with the idea. And I'd been very convicted for multiple reasons, practical and mystical, that I was going to come up with the idea. And I was being prepared through this selling book store to door, which was absolutely true. So I'm reading a book called Zen and the Art of Making a Living.

And in it the author says, unless you adopt an artist mentality, you won't be able to create the life of your dreams. And that's all I knew, is that I was not meant to, like, plug into some existing role or job. And I came up with ideas constantly. I almost felt like some version of a Disney princess.

That was cursed with, like, you will come up with so many ideas, you. Dawn Sinkule: Will never be able to do them all. This is your curse. So.

Whitney Freya: And I had been a passionate, wannabe artist my whole life. When I was nine, the art teacher stood with me and my mom. My mom was picking me up from this art class at this church. I can still picture it.

And I had this kind of abstract. I think it was acrylic paint actually, but this very abstract painting that to her credit, my mom hung in the dining room in our house the rest of my childhood. And the art teacher explained to us very, you know, with a lot of authority, that I had a great eye for color and balance, but drawing wasn't my thing. And so which in hindsight was kind of true.

And what I heard as a nine year old was that I hadn't inherited that artistic DNA, you know, that old story around creativity. So fast forward to reading the artist mentality. And I had like, tried to get in because I had this sense which if you're a passionate want to be anything, it means it's in your future. Like you're meant to go there.

And I had, you know, entertain different entries that I thought I could handle, including, like in college there was a mixed media collage course. And I'm like, I can do that. But you had to take drawing 101, 102, painting 100, 102. So I'm like, I can't do that.

So anyway, when I read the artist mentality, and I'm like, yeah, where the hell does one go to develop an artist mentality? Because I could not get in, you know, at the local art center, it was registration every 13 weeks and I was moving practically every 13 weeks. So the idea came literally in the margins of the book that I still have. It says the Creative Fitness Center.

And it was where you go to work out your right brain muscle so that you could go back out into the art that is your life and create the change you want. So I sold books one more summer right close to where I live now, actually sold a ton of books, took the money, bought like a crack house in Nashville, Tennessee, in what became an up and coming neighborhood. At the time, it was just the hood and started my career. And so all that being said, none of it made logical sense, right?

And in hindsight, you know, I went online in 2009 because I was moving out to Oregon. I have this freedom, I have this incredible community. I get to work with dawn. Like, I'm so entirely grateful.

So in November of this past year, November 2024. I'm just sitting on the front porch with my man, having mate, thinking about the winter because he goes to New Zealand. And I do all kinds of things. I went to Columbia to visit my daughter in paraglide.

And then I was going to Asheville to teach a workshop. And as I'm sitting there thinking about Asheville, I heard and I get thoughts. Like, I'm claircognizant is what they call it. So they used to feel like random thoughts.

I've come to understand there's nothing random about them. Dawn Sinkule: Yeah. Whitney Freya: Not coming from within my file cabinet of experience. And so I literally heard the words in my head, women are marching from asheville to the U.

S. capitol. And I, like, felt like the wind got knocked out of me. I kind of coughed, and I welled up with tears, which I'm, like, about to do now.

And I remember saying to Todd, I go, I just heard, women are marching from asheville to the U.S. capitol. And in my mind, I'm like, really?

What? Dawn Sinkule: What's happening? What does that mean? Whitney Freya: Do I have to.

Dawn Sinkule: Like, that seems like a long march. Whitney Freya: I said. I said to her, you know, I'm like, you know, I'm open. And this is what I tell people.

This is what I write about. Like, 30 days to unstoppable. Be the dream made visible. You get the call.

You stay open, receptive. You don't have to figure it out. You don't have to take immediate action. You just stay open and curious.

So it's like my book come to life. So I'm like, okay, you know, I'm open. But, like, really, like, I was literally trying to figure out how to kind of just like, find a current where I could dial back a little bit. That was.

Dawn Sinkule: Yeah. Whitney Freya: Felt like my future was not starting this international movement. Dawn Sinkule: So I know. I remember us kind of being like, let's see how we can, like, get in a groove and kind of take some time and kind of, like, leverage out all the things you're already doing.

Let's not throw in this thing. Right? And here. Whitney Freya: And.

And sitting on that front porch, I was also given a wave of, like, everything has been preparing you for this, which is completely overwhelming because, like, my creative frequency coaches, right. Like, I started that back in 2010, and they're my, like, Christmas every morning and the. And. And they're all over the world.

600 plus all over the world. And it's just like, oh, okay. And, you know, we had this theme of artivism this year. Like, part of my Marketing was artivism.

And so it, it makes sense in lots of ways. But in the moment it felt like I was the lightning bolt from heaven again, much like the creative Fitness center. So, so two, three weeks later, after staying open and curious, I committed to the Great Mother March because I happen to have just read, you know, in the, in the Gene Keys book how if you don't commit, you're half hearted and until you commit, the universe can't support you. So I knew I had to commit to this because I knew I was going to need lots of help and I committed to it in these hot springs that it takes 16,000 years for the water to get down.

So I'm in waters that have never touched the modern world at like dawn. And I've got my dawn and I've got my journal out and I'm like, I commit to the Great Mother March. And the Great Mother March came through that morning. And anyway, so, so I explained to someone else in a podcast interview I did this winter that as scary as saying yes to this calling is, honestly, I'd be more afraid to say no to it.

Yeah, because when ignore these deep callings, desires that they're not ever going to make sense logically. But when you feel this like rush of energy and you keep getting pinged, you know, with similar resonant information or ideas, or you know, your friend brings something up or you see something randomly come through, if you don't say yes to it, it's like, okay, it's not like you're going to be punished, but like it's going to keep coming back and maybe you're sending, your attention is going to start feeling clunky because you're being urged just like we would encourage a young child.

Like, like no, really, it's so much easier to walk around the mud puddle than to walk. Dawn Sinkule: Right, right, right. Whitney Freya: And so like that. Whatever you want to call it.

Spirit. I love the Great Mystery. I've been reading that lately. The Great Mystery is going to keep trying to encourage you to look again at this desire that you've been offered.

And, and there's a lot of energy and, and there's always going to be fear because it's unknown, but you're being called into a deeper level of trust. So I've said yes. And then fortunately, which this is why I believe I get these calls. Like within weeks probably I had greatmothermarch.

com I created the, the portal on my online program. I reached out to the ladies in Asheville, which I had done before. I said yes. And they're part of a group when women come to pray, and they had been wondering, curious, about an event that they would do in 2026 to really launch them onto, you know, a bigger screen, so to speak, and so fit in.

And. Yeah. So by the time I got to Asheville in March, I was meeting with the team of the Great Mother March, and. And so it is.

Dawn Sinkule: And so it be. Bless it. Right? Whitney Freya: Yeah.

Yeah. Okay. So for people who. Dawn Sinkule: I mean, this is.

I think you've said about 10 different things that I think are. Are important. Listening to your intuition and. And being open to callings and.

And all of those things which I think are amazing. But I really want people to understand what this march is about and why this is so special and different than anything that you have done before, anything that you've been part of before, because you are a very open vessel. Right. Person that gets these messages a lot.

And I know that you take action on things that you get, and you are somebody who, you know, receives and executes. Right. So this feels very different to me than some of those other things that we've done together. And I think not just because it's bigger on a much bigger scale, but it feels, I don't know, more legacy movement wise.

You know, it's a bigger sort of, I don't know, purpose or vision. So tell people a little bit more about what this is specifically in comparison to some of the other things and why it's such a different sort of mission. Whitney Freya: Yeah. So what I've realized, the golden thread, is that my calling has always been around illuminating, expanding, putting into the spotlight, reframing the feminine.

Because creativity is a feminine energy that men and women have. This is not about gender. And the Great Mother March, we have men, women, whatever gender you identify with is invited. And.

And so empowering the feminine energy has been a huge theme for me my whole career. And so this Great Mother March is making the wise, unconditionally loving, fierce, strong, Great Mother feminine energy visible. And I hear her voice, you know, I imagine her saying kind of like, yeah, and, girl, we need 32 days to get these people's attention, you know, like, it's not just like one day, we're all marching. Dawn Sinkule: Yeah.

Whitney Freya: I don't know if any of you have felt that feeling of like, yeah, these marches and protests don't seem to be even making a drop. And I'm sure they are. I'm not discouraging those, but this feels like an alternative. And so the Great Mother March is aligned With a teaching that I started to see and read as well, that encourages us to imagine into the future that we want to inhabit.

Like your children, your grandchildren, what's the world you want them to be in and what is the role you would like to play in that and how can you embody that now? So the Great Mother March, like, just imagine this, this, like it's, you know, this massive group of people that are creating this entire community, this whole new reality. The Great Mother March reality is totally different from outside. You know, we're walking, we're staying in these communities.

We are weaving into the spaces between us. We are showing up as a universal one. And as much as we need from the communities, you know, place to put our HQ tent, a place to put 100 tents, let the food people know that we're coming. And the Great Mother going to be hungry after that.

The question is, how can we support you? How can we offer an experience? Whether it's painting a mural or these wisdom circles or a big dance or. Some of the stopovers are.

We're working with different arts organizations that have wanted to do, you know, an art festival or some sort of event. And so they're going to do it alongside the Great Mother March. We want to empower the small businesses, the women owned businesses. And so it's making visible a reality where the law of reciprocity is understood, where we understand that we have so much more in common and then we have differences and it's in like our end goal.

People ask me, you know, so when you get to D.C. kind of, what are you doing? Dawn Sinkule: Yeah.

Whitney Freya: What are your demands? Including our Senator Wyden asked me that at a town hall. And in the honest answer is, you know, Great Mother will tell me if there's, if there's a request at that point, like, who knows what the world is that we're going to be living in. We arrive in D.

C. like totally unexpectedly on Earth Day, decided to leave Asheville on the equinox, and then I'm, you know, doing the math and like, okay, we can't do this for much more than a month. Right. So I started gridding it out and using Google Maps and the mileage and everything, it puts us in D.

C. on Earth Day, which is like. Dawn Sinkule: Which is crazy. Whitney Freya: Yeah.

Amazing. So what I really see that this march is also aligned with is the truth that this world that we want to bring into reality is going to happen from the ground up. It's not going to happen because of policy coming out of D.C.

and so the entire March is set up that way. There's no fee to be a part of the march. And if you want to join, what is encouraged, whether you find your circle in our Facebook group or you recruit friends that, you know, I want to march, get your circle together. Like, I'm Picturing, you know, eight to 12 people and that circle has a support vehicle.

So it could be, you know, your mother, a grandmother that doesn't want to walk. We have husbands driving support vehicles, support trailers, camper trailers. So you get your circle together, you have your support vehicle. In that support vehicle, you have everything you need.

Like, if something happened and we needed to stop in our tracks, you'd have warmth and food and sleeping bag and a tent or, you know, whatever. If you're tired of walking, you hop in a support vehicle and get taken up to the stopover town. And, you know, there's no. This isn't, like, meant to be this extreme athlete elite thing.

Although also, ironically enough, it's about the same exact mileage as walking the Camino de Santiago in Spain. So I've also understood, and I know I'm. We're talking to someone out there who is going or multiple who are going to really get excited about this. This is an invitation to immerse yourself for 32 days in what you might call the new paradigm.

Show up in a reality that is guided and created by this great mother feminine energy that is not about pointing fingers. This is not a protest. You are invited to express what you are for. So you get your circle together and it's like, okay, what do we want to communicate on the march?

And it could be through costume, it could be through art that you're carrying. It could be through an offering that your group makes that evening. You know, how do you want to embody this future reality and how can you express it? So it's this, like, living, breathing, co creative, collaborative art piece, like an installation, a moving installation through rural North Carolina and Virginia, very intentionally through the smaller towns to D.

C. and along the way, there's going to be music, there's going to be lots of yoga, because we're going to need it. Dawn Sinkule: I am going to be yogiing. Yes, yes, yes, I will be yogi.

Whitney Freya: We love that. Dawn Sinkule: A lot of yogas. Yeah. Yeah.

Whitney Freya: I really see. Whether it's this march or the next one, which, of course, we're already, like, seeing the ripple effects. These, like, the hundred spots that are. For whatever reason, I'm committed to making sure there are a hundred camp spots at each town.

And those hundred Spots are going to go first to the people who are planning on marching the entire way and don't want to stay in hotels the whole time. And that group is going to emerge, this most powerful force of nature, like lifelong friends and the founders of a movement that keeps this great mother feminine energy alive. And it's. It's.

Dawn Sinkule: It's amazing. Whitney Freya: It's amazing. And it's such a gift right now to be, you know, at 55, after my entire career, being intuitively guided, directed to do this. Dawn Sinkule: Yeah.

Whitney Freya: To be given this right now with the knowing I have, you know, it's. It's like, do it. Just one foot in front of the other in the trust. And it doesn't mean, ladies, that I haven't been crying, calling up some of my inner circle members like, oh, my God, what am I doing?

I just. Stop. Can I just, like, do this anymore? Dawn Sinkule: Who said this was good?

Whitney Freya: Why me? I would have so much free time right now if I was great. Why me? Why me?

Dawn Sinkule: Well, and I think that's an interesting thing, too, because, you know, this. This is really a pilgrimage, you've called it. Right. Like empowerment pilgrimage.

And I think tactically, for a lot of people, they may not be able to do the whole month. Right. And that's okay. Right.

What you said is fine. And it begins on the spring equinox. Right. Just so, logistically, we're starting and we're.

We've got it plotted out to all of these different towns, and we were reaching out to all these different towns, making sure that they know they're building their communities and getting hyped and ready for us. And we've got it all planned out day by day by day. So if you're listening to this and you're going, there's no way I can do 32 days. I can't get that off work or, you know, I can't walk 32 days or whatever.

There's still options for you at multiple spots along the way, is that right? Whitney Freya: Absolutely. So. Right.

So March 21st, in Asheville, we're going to have an outdoor festival with music and art and inspiring speakers. And on March 22, we leave Asheville and we march via smaller roads to Boone, North Carolina, where Appalachian State is. So that's an awesome place. So, like, you might choose to do that route.

You might choose to come to the opening festival and then walk for two or three days. You know, you might choose to meet us in Boone. And then we move from Boone through North Carolina into Virginia over to this precious community that like, if I was looking to live move to the East Coast, I might seriously consider Floyd, Virginia. And Floyd has the Floyd General Store.

And they have their Appalachian music night every Friday night. And we, of course, we happen to get there on a Friday night. Dawn Sinkule: Friday night, of course. Right.

Doesn't that sound fascinating? Whitney Freya: Yeah. Yeah. We're going to be camping right behind the general store where the music is happening.

And the market, like, literally that night, Friday night, I think there's an art market right across the street. And then Saturday morning, there's a farmer's market right across the street. So, like, anyway, and then we go up through Lynchburg to Waynesboro. Charlottesville.

We are partnering with I Park, I Art Park. And then an amazing woman, Coco Hunter, who's in the process of creating a. A dome, this, like, eco dome that's going to be an edutainment center. And so I just zoomed with her, like, I'm meeting the coolest people ever.

And she's intending to build this right in export. So now her intention is to break ground in October. So now she's using the Great Mother March as part of the fundraising efforts. We want to raise the money.

Break ground in October. So when Great Mother March comes through on April 13th and 14th, we're going to spend the whole day in Charlottesville. It can be part of watching, you know, seeing the edutainment dome come to life. So they're using the Great Mother March, and the entire Charlottesville creative community is going to come out for this.

And that's our only stopover day in Charlottesville. So joining in Charlottesville is going to be amazing. And I think it's like eight more days until we walk into D.C.

nASA's, Virginia. We're working with a local arts community that was founded by two people from Bangladesh who are wanting to bring the Asian art and community into the spotlight. So they're organizing event, and then we march into D.C.

and I have made Great Mother promise me there's going to be a flash mob as we walk across the bridge. Dawn Sinkule: She said this the other day, and I was like, it's an interesting one. Let's see what that looks like. But.

Whitney Freya: Oh, my gosh. Listening. Okay. If you have always wanted to be a part of a flash mob, like one that goes viral on YouTube just because that means it rocked.

Dawn Sinkule: Right. Whitney Freya: Comment, like, tweets, whatever. You all do like it. Yeah.

I'm just insistent upon that. And we've got lots of different dancers. We just, like, get that choreography team together. But so, like, join in Charlottesville we'll be practicing our flash mob dance and then walk with us and we're going to be like costumed up and you know, the energy of celebration.

Dawn Sinkule: Yeah. Whitney Freya: Is actually a huge part of this. And of course I've also connected through a series of random events with Mayor Cromwell, who wrote the Great Mother Bible, who's channeling the great mother since 2012. And I'm reading her book and all over it, it's like Mother Earth, Great Mother want us to celebrate with our bare feet on the ground to bring balance back to this world.

You know the there. No, I don't believe in victims, I don't believe in villains. I believe we're infinite beings. We create these roller coaster loop de loops because we don't want to come to Earth and just like do the same thing every day.

Yeah, be bored, you know, so we want to keep it exciting. And so, so this event is to celebrate this moment that we're being offered to bring the masculine and feminine back into balance. And we've experienced, we all know the patriarchy and you know, it's characterized by over active, logical, linear, left brain, result oriented. Show me the proof, show me the money.

That left brain, logical, linear mind is fear based. That this is what you know is being manipulated. Also sees us all as separate. And the pointing fingers and the immigration and all that is out of proportion because of this over dominant, unhealthy masculine.

Which ladies is unhealthy partly because it's waiting for the empowered, wise, loving, compassionate feminine that's not going to back down. And I'm speaking as someone who has edited and muted around the masculine. It's why I am divorced. Like you know, I, I know and.

Dawn Sinkule: In my own right, I know the. Whitney Freya: The work that it is to assert yourself when you've got this like very logical, linear, you know, fear based masculine consciousness. And mother is like enough, enough. And so as women, we are being called to embody more of that strength.

And the men have the feminine too. But like as women, if we can't embody the empowered, strong, healthy feminine, how are the men going to. So literally it's like the men are spinning out and on this weird trajectory with the patriarchy. Because as women we have not embodied the healthy feminine.

And the truth is, which is super exciting and we love men. It's not about flipping the table. Dawn Sinkule: Right? Right.

Whitney Freya: I mean power over men, but the role of the masculine in each of us. Like as an entrepreneur, right. Like my internal board of directors or whatever you want to call it is the Feminine side of me gets the calling like visions into next quarter, next quarter, you know, 2026, how to meet my audience. And it gets the downloads.

Honestly, Don knows. And the masculine side of me is like, here's what we need to do. Which is also very active and, and in different roles. Like when I co owned a wine bar and an art gallery with a friend of mine who is also very right brain, I took over the left brain.

I was the banker and the marketing person. So, so I have nurtured that balance and become very aware of it. So that has to happen within each of us first. Dawn Sinkule: Yeah.

Whitney Freya: So like, if you hear a Great Mother March, oh, I could never walk that far. Great Mother wants you to get curious about that and stay open. What if I could? What if I could walk more than I ever thought I could and then hop in a support vehicle and be part of the team preparing this incredible community event that is going to leave people a little dazed and confused, I hope.

Right? Like, wow, that was amazing what just happened here. Dawn Sinkule: I mean that again, that was amazing. Whitney Freya: Yeah, yeah, yeah.

It's, it's crazy. Dawn Sinkule: I, I, this is so exciting. And I think something that again, will be something that will just continue to build year after year after year. I don't think this is a one and done.

I don't see this as being a one and done sort of thing. And I, I think this is just the very, very tip of the iceberg, potentially grow into something really, really big. But you've done a lot of work to ensure that people can be involved in this movement at all different levels, in all different ways. And if you don't want to walk, there are other ways that people, you can support the Great Mother March, talk a little bit about that and some other, you know, the 501 and some other things that, you know, are a little bit behind the scenes that people might want to be a part of if they can't actually do the walking.

Whitney Freya: Thank you. Absolutely. Because the other thing I understood sitting on the porch that day in last November is that what an amazing way to meet these times. Right.

Like if you are tapping into the headlines and just being like, judge, like how, where. Ja. This is an opportunity to be a part of, of what we want. Instead of focusing on the shit show that's happening, focus on what this deconstruction of structures in DC specifically are actually preparing for, which is a blank slate.

And I heard Pete, Pete Buttigieg speak to this like, you know, the government wasn't working before, so hopefully we are there to build it back. And I'm not. This isn't a political event, but I'm just connecting this creativity, this frequency of the feminine. Like, we're going to have an opportunity as women to be a part of what comes next in this country and therefore the world, and modeling that like people, this works.

It works to show up in community and to compromise and to listen deeply and to understand and to find common ground. And so being a part, part of that could look like, yeah, I'm committed to going to the Great Mother March, Instagram every day and commenting and sharing and liking and spreading the word. It could look like, for sure. Join the portal greatmothermarchportal.

com you join for $13. All the money goes to the march. And you have templates, ways to email friends and other groups. Like, what groups do you know that want to invite their membership to create a circle and express what they're.

There are opportunities to hop in and help us populate a spreadsheet of hotels. We've got someone in our community who lives in California who's not going to come to the march. She's going to send Reiki to us all once a week. And we've been talking about that.

We've got a whole event calendar of online events that goes live September 21, six months to March, where people are offering experiences, whether they're teaching, you know, from the book that they've written, or leading a breathwork session or teaching how to knit or, you know, whatever, like a whole kind of like master class series of events that are going to help us build community, raise awareness and also raise funds. So you could help with that. We've got people that are copying and pasting the letter that they're sending to sponsors.

We are raising money. We a 501C3 sponsor. Great Mother March is a domestic nonprofit LLC in Oregon that I started. And then our 501C3 sponsor is in Asheville.

It's the center for Inspired Education with Joanie Lamb. And so we need to raise money. Like, how many people do you know that do end of year giving? You could just commit to sending the website and the sponsorship deck out to your friends and encourage them to support this event that is going to help to bring this, right, the consciousness of the collective back into balance.

And, you know, I'm getting right now to compare this, for example, to Woodstock is the example that's coming to me. So imagine if, if you were able to say, like, I was part of the founding community of Woodstock and I Helped spread the word and raise the money. Like, that's the kind of potential that this march has. The only way it's going to reach that potential is if it is a widely collaborative event.

This cannot be the Whitney Freya show, and it's not. I am committed to being, like, holding that space at the center, but it can only happen if from that center there is this, like, massive mandala of people just all bringing their unique gifts and passions and skill set to this arena. So the first step, go to greatmothermarch.com click the link to join the community, pay the $13, get in there, you'll get the email updates, follow us on Instagram @GreatMotherMarch and, and then come to one of the zooms that we will have coming up or comment under any of the places where it's like, who do you know?

What are your ideas? You can copy and paste from a Google Doc and email your other favorite podcast hosts and recommend me or the team to be speakers on a podcast. So there are so many ways to support and I also want to encourage people. I've had multiple people say, like, oh, that time of year, I'm always somewhere else, or I can't do it.

And then I hear back from them and they're like, oh, no, I'm gonna be there. Dawn Sinkule: Yeah, it's well. And again, there's, there's so many things, so many, so many, so many things that we need with this. And, you know, that there's financial support, there's the, you know, sponsorship support, there's donation support, there's walking support, there's social media support, there's, you know, getting the word out support.

There's the, you know, medical support, which I started thinking about with my husband. You know, he could be there and, you know, paramedic first aid got the whole, you know, he can do all that. He can, you know, all, all of these things that aren't necessarily I have to walk and do this, this, but it's part of the movement that helps support everyone that actually will walk. And so I encourage everybody, like we said, go to and we'll drop all of these things in the show notes so that we have it.

But thegreatmothermarch.com and then we've got all the Instagram and the social media and all the different ways. We've got great PowerPoints on the website that kind of talk sort of path and what we're going to be doing. You can see the actual path and the places that we're going to stop.

You can see the sponsorship levels. So if you do want to donate, there's kind of a different tiered level and what you get, I mean, as a business owner, I kind of think to myself, ooh, as a sponsor, if I could be at a certain level and all 32 days, 2 days, 32 days in all of these different cities, I get my logo up at the top of something or somebody's going to wear my shirts or somebody's going to have a big QR code of something on the back. For me, as a business owner, that is amazing opportunity and you would spend a heck of a lot more than what we're asking for a donation to get that sort of marketing out into the world.

So that's an option. If you're a business owner that wants to just contribute and get some, you know, publicity out of the deal as well, I think that's a great way to do it. But you know, there's. Whitney Freya: And we also have this shop.

We have this shop. We have a great shot. Dawn Sinkule: I was just going into that. We, we're starting this beautiful shop that is on the Great Mother March where people are contrib distributing different beautiful items, you know, physical items that you can purchase.

We're going to start doing some digital items, we're going to do some other things. But you know, if you want to give something to the Great Mother March and you sell something out of a shop and you just want to donate a proceeds to that, you can do that a percentage of the sale. That's a way to support without, you know, necessarily having to do the walking. I mean, there's so many different options of ways that you can help support this movement.

And hopefully we want a lot of people walking. I mean, that's the power of it too, is get everybody out there to. Whitney Freya: Really do the walking. Dawn Sinkule: But the reality is there's a lot of people that are going to be behind the scenes, right?

And we know that and understand that and we've built that into this sort of idea of community that there's going to have to be people behind the scenes that are going to be able to support and help us. So we've got that on there on the website, the sponsorship levels and then we're doing great press releases and we're getting media blitzes and we're starting all that kind of stuff. So if you know somebody that can help us with that, that would be a great way to help support. Or if you just want to copy and paste like Whitney said, that's great support however you want to do it.

There's tons and tons of resources on the website that will allow you to see sort of what this movement is turning into, as well as ways that you can help support outside of just walking too. Whitney Freya: Absolutely. Yeah. It's.

I mean, I'm. I'm just going back to, you know, I know the people that I talk to and work with that, you know, we want to make a difference. We want to understand how we can be a part of the solution. And regardless of blue, red, whatever, like, it's not sustainable to be this polarized.

We have to remember how to listen to each other and respect each other and compromise and work together. And so the way that we move out of the current, you know, climate is by being what is possible, not waiting for it to happen. You have to be the change you want to see in the world. I mean, Gandhi really nailed it.

And so this is an opportunity to send that energy, that anger or frustration or just desire, this deep desire to live in a world that is. That is healed from this. This separation. And so, you know, I feel like I don't have to quote.

I'm using air quotes. If you're listening on audio. I don't have to, like, stay as informed because I am focusing on the solution, like, is how I am meeting these times. And every single one of us could say that I am channeling my creative, visionary, healing, supportive energy towards this movement and this experience.

And it is going to continue. This is be the initiatory founding Great Mother March. And we're getting that there are going to be, like, state chapters and so this is going to mobilize. Like, think of Clara Pinkola Estes and her Women who Run with the Wolves and the Power of the Crone.

This is mobilizing the Great Mother. Kind of like the Council of Grandmothers, the Native American wisdom that we so desperately need to inhabit ourselves. You know, state chapters and then future Great Mother marches may look like relay races, you know, passing the Batrax. Dawn Sinkule: Yeah, yeah.

Whitney Freya: And seeing these rivers of women and men marching under this banner of the Great Mother from, from, like, imagine these rivers from, like Seattle and San Francisco and LA and then meeting in St. Louis and then walking across and then the next. I'm. I'm petitioning for every two years, please, Great Mother.

Every two years. You know, the next one comes, you know, east to west, or we go up and down and it's literally like, if you've ever gotten received acupuncture or reflexology or it's like, feet on the ground, the women, the people marching like boots on the ground. And this first one, I don't think it's any coincidence that we're literally marching along the exact, like the foothills, like, parallel to the Appalachian Mountains, which is the oldest mountain chain in the United States.

And I heard someone say the second oldest in the world. So this is like the spine of the world that we're waking up with this intention. And. And if you're listening, we would love your support.

Dawn Sinkule: Yeah. And I think we end on that because that is a beautiful way to, to sort of wrap it up. But we will drop all of this. Please reach out to Whitney Freya or InfoOtherMarch.

Great. Whitney Freya: So at Great Mother March, it's right on the website. Dawn Sinkule: Right on the website. And We've got downloadable PDFs and PowerPoints and information and buttons to click and all the stuff.

So please, please go there, check it out and if you have, there's places for you to get answers. So thank you, Whitney, for sharing your vision with us. I look forward to it. And if you have any questions, you can drop them in the show comments before below and we'll get them over to Whitney as well.

So thanks, everybody. Whitney Freya: Thank you. Thank you, everyone. Dawn Sinkule: Thanks for hanging out with me today on the Power of Her.

I hope you're leaving with a little more inspiration and a reminder that you've got what it takes. If today's episode hit home, I'd love for you to share it with a friend or leave a quick review. It really does help. And of course, don't forget to hit subscribe so you never miss out on more real talk and empowering stories.

Keep owning your power and I'll see you next time.

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