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#5620The Partnership Playbook40.0 / 100Get badge
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The Partnership Playbook

Hosted by Phil Hayes-St Clair

Helping leaders grow with clarity, create leverage through partnerships, and bring real meaning to their teams. The Partnership Playbook is for CEOs, founders, and go-to-market leaders who want to grow without noise, scale without burnout, and build partnerships that actually matter.

222 episodes · publishes daily · latest 2026-07-01 · ~24 min/episode

Rank

#5620

Substance

40.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Leadership rank

#884 of 1041

Best B2B Leadership Podcasts →

Across the index

#5620 of 6182

Substance

Top 91%

outscores 9% of the index

Why it scores where it does

The Partnership Playbook ranks #5620 on The B2B Podcast Index with a substance score of 40.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. The episode offers a handful of decent reframings - downturns exposing systems not salespeople, and activity vs. movement - but the density is low for a B2B operator who reads widely. Most of the 9 minutes is spent restating the obvious with light elaboration and no tactical depth.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

11.0 / 20

The episode offers a handful of decent reframings - downturns exposing systems not salespeople, and activity vs. movement - but the density is low for a B2B operator who reads widely. Most of the 9 minutes is spent restating the obvious with light elaboration and no tactical depth.

“Downturns don't usually expose weak salespeople, they expose weak systems.”

“Activity creates busyness. Movement creates revenue.”

Originality

9.0 / 20

The content is almost entirely recycled conventional sales wisdom - narrow your ICP in downturns, relationships compound, process over enthusiasm - packaged in slightly fresh language but offering no contrarian or first-principles arguments a seasoned operator hasn't already encountered.

“Visibility gets attention, but credibility creates meetings.”

“In stronger markets, enthusiasm often carries deals forward. In weaker markets, process carries them forward.”

Guest Caliber

6.0 / 20

This is a solo monologue by a host who self-describes as 'your coach' - there is no guest at all, and no evidence in the transcript that the host has built or run a GTM function at scale himself.

“I'm your coach, Phil Hayes and Claire. Welcome to the show.”

“You've been listening to the partnership playbook.”

Specificity & Evidence

7.0 / 20

There are zero named companies, zero data points, zero dollar figures, and zero real case studies in the entire episode; every argument is illustrated with abstract hypotheticals rather than concrete evidence.

“Imagine two organizations entering exactly the same downturn. One spreads effort across 15 initiatives. The other concentrates relentlessly on creating qualified conversations and moving qualified deals.”

“Many businesses discover they've accumulated projects that feel productive but contribute very little to either part of the commercial engine.”

Conversational Craft

7.0 / 20

The solo monologue format eliminates any possibility of follow-up questions, pushback, or genuine dialogue; the host asks only rhetorical questions to himself and the entire episode functions as a prepared speech rather than a conversation.

“What holds your go to market strategy together when the market slows?”

“Ask whether your motion will still hold when it does.”

Standout episodes

  • 222. How to build a GTM strategy that holds in a downturn

    2026-07-01

    40

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • 222. How to build a GTM strategy that holds in a downturn

    2026-07-01 · 9 min

    40 / 100

Frequently asked

What is The Partnership Playbook's substance score?
The Partnership Playbook scores 40.0 out of 100 for substance and ranks #5620 on The B2B Podcast Index. That puts it ahead of 9% of the B2B podcasts we rank and #884 of 1041 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Partnership Playbook worth listening to?
The Partnership Playbook is ranked on The B2B Podcast Index with a substance score of 40.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Partnership Playbook?
The Partnership Playbook is hosted by Phil Hayes-St Clair.
How often does The Partnership Playbook publish?
The Partnership Playbook publishes daily, has 222 episodes, released its most recent episode on 2026-07-01.
Which The Partnership Playbook episode should I start with?
Our highest-scoring recent episode is "222. How to build a GTM strategy that holds in a downturn" (40/100) - a good place to start.

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Topics this show covers

The themes that come up most across this show's episodes.

go-to-market strategyRelationship-based sellingBuyer psychologySales process designDeal progressionPipeline creationMarket downturnsSales qualificationAccount-based targetingCommercial motion

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