The Modern CPA Success Show · 2026-04-15 · 49 min
Still trying to grow your firm by working more hours? That approach has a ceiling. Ryan Lazanis, CPA and founder of Future Firm, shares what he learned building and selling an online accounting firm from scratch, and why most firm owners stay stuck running a practice instead of a business. You will hear why clarity on what you actually want comes first, why your service packages need to sell a transformation instead of a task list, and how to price based on value without relying on timesheets. Learn why the human experience is what clients value most in an era of automation, and how defining your purpose early changes every decision you make after that. This episode gives you a practical framework for building a firm that gives you freedom and growth. Tune in to People You Should Know: Ryan Lazanis and start designing the business you actually want.
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