The Mentor with Mark Bouris · 2026-05-04 · 52 min
Jack Say and Isaac Gibbons turned COVID boredom into TikTok gold, then built SmartAss toilet paper from their viral comedy empire. Jack and Isaac reveal how they went from filming empty supermarket shelves during Melbourne's lockdown to creating a data-driven content machine with 15 success pillars. They break down their "orb" philosophy for protecting business partnerships, landing their product in every Coles store, and building authentic brands that audiences actually want to buy from. The 15-pillar algorithm they use to predict viral content How they turned their first TikTok video into a sustainable business Why 85% of Australian toilet paper cuts down virgin trees (and how they're disrupting this) The "orb" concept that protects their 20-year friendship in business Their data-driven approach to brand building and audience analysis How they got into Coles just 6 weeks after launching Why they choose recycled, Australian-made over quick cash partnerships Join my exclusive Mentored+ community:
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