The Mentor with Mark Bouris · 2026-06-15 · 43 min
Fletcher and Connor Watson are two brothers building a production empire, Wildfire Content, while Connor plays for the Sydney Roosters in the NRL. Here's how they're revolutionising branded content through authentic storytelling. This episode dives deep into their journey from starting a charity after a family tragedy to creating compelling documentary-style campaigns for luxury brands like Louis Vuitton, Chanel, and major clients like Hyundai. The boys break down their unique approach to "branded documentary" content, how they leverage Connor's sporting connections, and why authenticity trumps everything in today's oversaturated advertising landscape. Starting Wildfire Content from a family tragedy and charity work How to win government tenders in the production space Working with luxury brands: Louis Vuitton, Chanel, Dior The rise of "branded documentary" style content Why risk and authenticity are essential for cutting through Balancing brotherhood with business partnership Their breakout YouTube series "Off-Season" Join my exclusive Mentored+ community:
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