The Master Marketer Show · 2023-10-18 · 54 min
In this episode of Master Marketer Show, host Mike Grinberg sits down with Travis Bradshaw, Director of Marketing at Armanino LLP, to discuss the mindsets and skillsets marketers need to prove ROI and gain buy-in during economic uncertainty. They cover how to build strong relationships with revenue and finance teams, adopting a business-minded approach, leveraging data and AI tools to maximize resources, and staying nimble to changing business landscapes. Tune in for actionable insights on positioning marketing as a revenue driver.
Ep. 51 Adam Beck - From Idea to Sold-Out Event: How to Successfully Host Your First In-Person Event64 / 100Ep. 50 Kacy Maxwell - Unlocking the Power of LinkedIn for Technical Professional Services FirmsEp. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B MarketingEp. 48 Mark Stouse - Unleashing the Power of Data and Analytics in B2B MarketingEp. 46 Mary Keough - How to Master Product Marketing in B2B SaaS