The Master Marketer Show · 2023-10-03 · 53 min
In this episode of The Master Marketer Show, join host Mike Grinberg as he delves into the world of B2B product marketing with Mary Keough, Head of Marketing at Map my Customers. Discover the core concepts of product marketing, the importance of customer insights, and the evolving role of product marketing as companies grow. Gain valuable insights into strategies for a customer-obsessed mindset, and other necessary skillsets for product marketers. Explore Mary's unique approach to customer research, marketing tools and frameworks, and harnessing the power of LinkedIn. Don't miss out on optimizing your B2B marketing game with this enlightening discussion!
Ep. 51 Adam Beck - From Idea to Sold-Out Event: How to Successfully Host Your First In-Person Event64 / 100Ep. 50 Kacy Maxwell - Unlocking the Power of LinkedIn for Technical Professional Services FirmsEp. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B MarketingEp. 48 Mark Stouse - Unleashing the Power of Data and Analytics in B2B MarketingEp. 47 Travis Bradshaw - Aligning with Finance to Prove and Improve ROI