Nationwide and agency Mother on building a celebrated brand

Episode notes

The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here to find out more details on entering. In a category that’s often met with “a lot of indifference” from customers, building a banking brand that not only resonates but is celebrated is no small feat. However, this is what Nationwide has achieved. The 'A Good Way to Bank’ platform, which launched in 2023 alongside a wider rebrand, positions the bank as different from its competitors, backed up by a commitment to keep branches open and share profits with customers. In this episode of The Marketing Week Podcast, Nationwide director of brands and marketing Richard Warren and Imogen Hope Mandla, strategy director at Mother - Marketing Week’s 2025 Agency of the Year - join managing director Lucy Tesseras to discuss the secrets of a successful relationship.

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