How Arla Foods transformed marketing capability with CMO Patrik Hansson

Episode notes

Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business. This episode of The Marketing Week Podcast provides a case study for any marketer facing these universal challenges. Arla Foods' CMO Patrik Hansson joins editor-in-chief Russell Parsons to share how he led the organisation through a marketing transformation, helping it cut through with customers, drive growth and reframe the effectiveness conversation. This episode of The Marketing Week Podcast is sponsored by Kantar . LINK is an end‑to‑end creative effectiveness system, built for modern campaigns. Discover how you can drive stronger campaign performance and brand growth with LINK by Kantar .

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