The Marketing Rapport · 2026-04-30 · 28 min
In this episode of The Marketing Rapport , host Tim Finnigan sits down with Jeff Piotrowski, Chief Customer Officer at Customer Solutions Group . They explore how insurance marketers are moving past mass marketing and toward data-led outreach. Jeff explains why better segmentation, shared metrics, and stronger data quality matter more than bigger lead volumes, especially as teams try to personalize the first consumer interaction. Jeff then brings that shift into the real world. He outlines how outreach programs improve when brands test cadence, channel mix, and message style instead of treating every lead the same. He also shares how voice, SMS, and AI can work together to create more useful follow-up and conversion. The conversation closes on trust, compliance, and what comes next. Note: This episode was recorded prior to LeadsCon. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc.
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