The Marketing Rapport · 2026-06-11 · 35 min
In this episode of The Marketing Rapport , host Tim Finnigan sits down with Lÿden Foust, CEO of Spatial.ai , a company that has spent 10 years building behavioral segmentation that goes far beyond demographics. The central argument of the episode is simple and disruptive: the assumptions brands make about their customers based on age, income, and zip code are the things everyone already knows. Competitive advantage comes from understanding what people actually do, where they spend, what they follow, where their phones go, and that requires a fundamentally different approach to segmentation. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
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