Why Your Marketing Automation Ignores Phone Numbers

Episode notes

Lucas and Luna dig into a hidden data-quality problem: phone numbers in most B2B marketing automation systems. They walk through a real example from a mid-market SaaS company that was sending SMS campaigns to a list where 18% of numbers were either invalid, ported to a different carrier, or belonged to someone who had opted out via a different brand. The fix - a simple pre-send phone number verification API - cut their SMS bounce rate from 11% to under 1% and recovered an estimated $40,000 per quarter in wasted messaging costs. Along the way they discuss why phone number hygiene is different from email verification (fewer signals, more carrier black-boxing), how TCPA compliance adds financial risk, and why most marketing ops teams treat phone numbers as 'good enough' until a fine or a spam complaint forces action. #PhoneNumberVerification #SMSMarketing #DataQuality #MarketingAutomation #TCPACompliance #B2BMarketing #MarTech #MarketingOps #LeadQuality #SMSBounceRate #RevenueRecovery #FexingoBusiness #BusinessPodcast #TheMarketingOperator #AutomationWorkflows #CRMData #CustomerEngagement #ComplianceRisk Keep every episode free: buymeacoffee.com/fexingo

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