The Marketing Freelancer: Unicorns Unite · 2026-03-10 · 1h 26m
Custom GPTs: Part 1 Your clients are already asking for AI help. The question is whether you're the one getting paid to build it. In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents - the real stuff, like what they charge and how they turn one-time projects into steady retainers. My panelists are talented freelancers who've built everything from funeral industry marketing bots to meal planning agents to launch assistant GPTs and they're getting paid well to do it. Catia Trooskin shares how she's built over 80 custom GPTs across industries and why spotting gaps in a client's workflow is her secret weapon. Traci Howell walks us through the AI agent that streamlined a health coach’s workload from 18 hours a week down to one. Suze Lake breaks down how she turned a complex, nine-knowledge-base GPT into a paid digital product her coaching client sells. Sara Vartanian explains how she builds brand voice GPTs trained on transcripts and blog posts so her clients' content sounds like them.
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