The Manufacturing Marketer · 2026-06-02 · 37 min
What separates a CRM that creates clarity from one that creates chaos? In this episode of IMC Live, Gorilla 76 strategist Connor Phillips breaks down how industrial marketers can turn their CRM into a true revenue-driving command center. From cleaning up messy data and improving CRM hygiene to implementing automation, lead scoring and AI-powered workflows, Connor walks through the “crawl, walk, run” framework for building a CRM system that sales and marketing teams can actually trust and use. You’ll learn: Why CRM hygiene matters more than flashy automation How to standardize data across teams The best starter automations for marketers Common CRM mistakes that wreck reporting How AI is changing CRM management and data enrichment Tips for migrating from outdated CRM systems Whether you’re stuck in spreadsheets or scaling a sophisticated HubSpot setup, this episode offers practical advice for getting more value from your CRM.
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