Bridging marketing and HR to build winning teams w/ Ray Reader | The Manufacturing Employer

Episode notes

In this episode borrowed from our sister show The Manufacturing Employer, Jon Franko and marketing strategist Ray Reader discuss how manufacturing companies can align their marketing and HR efforts to attract and retain top talent. They explore strategies for employer branding, the importance of authenticity and practical steps for building a strong employer brand.

• What GEO audits are revealing about manufacturers in AI search w/ Maya Harrington and Chelsey Trevino | IMC Live65 / 100
• More on AI search audits w/ Maya Harrington
• What can industrial marketers do with product packaging? w/ Jenny Stanley
• Building e-commerce around how customers buy w/ Tim Roenicke and Beth Bauer of Fullerton Tool Company | IMC Live
• CRM crawl, walk, run: Building a better revenue engine for manufacturers w/ Connor Phillips | IMC Live