Short Form Content Strategy

Speaker A: So this video is just all about a, uh, short form content marketing strategy. I have just now figured out the best way possible for you to generate sales, grow your channels, scale your business, get traffic with short form content. Okay, so I'm gonna be bringing you, uh, in this video, the step by step short form content marketing strategy guide that I have found works the best right now to grow your business. Pre warning, um, this strategy does require you to make a lot of content. I will make a separate YouTube video on all the ways of how to make short form. If you go back in my channel, I really break down a lot of different ways. But there's like, you know, the talking head videos like this, uh, there's like the ones where you script out, uh, there's seven second clips, there's carousels, uh, there's endless amounts of ways for you to make content. This strategy is more about testing everything and making a ton of content and then using it in a smart way, uh, and then basically from there scaling it out. Okay, so step number one is you want to optimize your social media accounts. Okay, so if you see how I have it built, Zen advertise to make growing your business effortless. No, no ads, no stress tries in today. Uh, and then it basically is a curiosity hook is what you want a decent picture, uh, and then a link directly to, uh, my offer, a good headline, a good profile picture thing, uh, that goes directly to your link. Uh, you want to have your best videos pinned at the top so that they can kind of keep growing. Or you want to have videos that sell your offer pinned at the top so when people come to your page they view, uh, these offers right away. Um, but first step, optimize your social media accounts. Now for this strategy we are going to basically start with TikTok. You need to have all of these set up. Facebook, Instagram, Twitter, Pinterest and YouTube. Don't sleep on Pinterest. Uh, I did for a long time and then I literally didn't even know it. But if I would have just forgot about Pinterest and didn't just randomly throw it in there, I wouldn't have gotten, you know, 150,000 impressions, 8,000 engagements, you know, outbound clicks. A lot of, a lot of people still use Pinterest. Okay, so don't sleep on Pinterest even though you want to. You can do a lot of SEO stuff with Pinterest, which is pretty cool. Regardless, you want to set up all of these for your business. The main one is we're going to start with TikTok, and then we're gonna have a Facebook page and Instagram. The software that I really liked is Radar. I'll have a link down below for how to use Radar. Um, but I use Radar to basically connect all my social media channels. I see. I got 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15. I have 16 channels connected on this one. And then I also have Blowto and a couple other ones for different brands. Um, but it's cool. You can have all 16 of these right here. And it's super simple. You just literally go publishing and you just schedule out like four a day. Boom, boom, boom. These are all proven videos that I know are gonna do well already. Uh, but you just can schedule out as many as you really want. I find that four is a good number and you space them out, you know, two to three hours apart. That's how I set these up. So you Wanna set up TikTok, Facebook, Instagram, Twitter, Pinterest, YouTube, connect them all to Radar. But again, we're really just gonna focus on TikTok in the beginning. Okay. Step number two is gonna be study your competition. Why do you wanna study your competition? Well, you really what other people are doing so you don't have to reinvent the wheel. Like, the best way for you to go viral is to find a video that's already gone viral and don't like copy it or rip it word for word. But why re. Why get creative when you can just basically use what's working? Okay, we're trying to grow our business, we're trying to grow our channels. So you really want to find what your competition's doing, find their best performing videos. Uh, the best thing you can do is like go to YouTube up your keywords. So we'll search, you know, short form content strategy. Let's see who's at the top here. You can go to their channel, you go to, you go to their videos, you go to Popular. Uh, and you really want to find the outliers, Instagram story hacks for creators. See that, that's got 1.5 million views. That's like her biggest. Millions of millions of views. That's crazy. Okay, so this is what you're looking for though. Like you just remake this video, remake this video, remake this video, and you're, you're probably going to get some views, right? Because these are already proven that they've done really well. Step number three, create multiple types of content. Okay. This is where a lot of people fail or they give up or they, they do one type of thing and they, they need, they don't understand that volume will solve most of your problems. If you knew that you're 100 posts away from going viral and completely changing your life, I want you to get 100 pieces of content out as fast as humanly possible. Don't think about it too much. You know, try and do your best, but quantity and volume is your friend when it comes to short form content. Okay. And you want to produce a variety of short form content because you never know. Some niches really like carousels, some really like talking heads, some like in depth educational clips, you know, so you have to try a lot of different things. Okay, uh, reaction videos. So I've been doing a lot of these reaction videos, action video. Here's a reaction video. So make reaction videos, educational clips. A lot of my stuff that I've been doing lately has been these educational style videos because I film saw whenever I would post, um, it would blow up. So I've posted like three or four times. The first time I posted it, it got like a hundred thousand views, right? Um, and it's just the same kind of hook over and over. It's basically me saying this person, blah, blah, blah, talk about them and then reveal the name of the person at the end, right? So I found styles of videos that make more, that get more views. Okay, uh, short form talking videos. These do all right. Carousels do really well. I've actually been teaching my Clodbot how to make these carousel slideshows and we've been working really hard on, um, improving it. It hasn't totally popped off yet though. He's basically sucks at making carousels, but he's making all these carousel ads for me and I'm not even doing anything. And I'm telling him to kind of see what works and then in, uh, m. Do better on it. But as you can see, we just kind of started this experiment. But uh, this is claudebot. This is an AI making these carousel type pieces of content and they look like crap. But I'm not doing anything with these. I just kind of told them, okay, I want you to post these carousels, I want you to test it and I want you to come back to me and tell me, uh, and then one, I want you to review what you've done and I want you to make it better. Because we're trying to create a system where he's just constantly creating, posting content for me, doing the short form content marketing for me. And then we'll go from there. So you need to create a ton of content. That's all I'm doing. Step number three, make all sorts of content. Now I'm going to tell you what to do. Step number four is post all the content on the TikTok first. Why are we posting all the videos on the con onto TikTok? Because you can post as many times as you want on TikTok and not get penalized. Okay? TikTok doesn't care. It actually likes more volume. It really likes having higher and higher, uh, amounts of posts. Like if you post 40 times in a day, you'll actually get rewarded. Whereas if you post 40 times in a day on like Instagram or YouTube or these other platforms, you'll get banned. Okay, so we post everything on TikTok first. TikTok is our experiment lab. TikTok is where we are testing all sorts of stuff and we are just posting multiple times a day. We are just posting everything, boom, boom, boom, back to back to back or space them out a little bit. But you are then looking at what pieces of content do the best. Okay. And what style of content does the best. And then basically once you identify the top performing content that you have from your TikTok posts, now you're going to go back to radar and you're going to see schedule all the best performing posts. So you start posting on TikTok. You post as many times a day as you possibly can. You test everything you possibly can. It's your testing hub. It's everywhere. And then once you've done posting it on TikTok and you find content that does well on TikTok, you take the pieces of content that does better than the others and you post that to your Facebook and Instagram and Twitter and Pinterest and YouTube. That's the whole strategy. But that's how you can start going viral. That's how you can start getting more sales. Uh, but it all starts by first just hammering TikTok and blasting as many pieces of content as you possibly can on TikTok. Reviewing what you've posted, reviewing how well it's doing, taking the good pieces of content that do well on TikTok and then you're distributing it to the, the other platform so that you can grow those channels as well with proven content. Because the other channels are a little more picky and they like proven content a lot more and they will give you a lot more reach and growth. And if your content has been proven already and it looks really good, okay, that's that's the whole idea. Uh, YouTube shorts is probably the biggest opportunity. Instagram's okay, Twitter is decent, but Instagram, YouTube and Twitter are going to be your, your big breadwinners. Uh, Pinterest is kind of a slow burn. Facebook pages are just kind of stupid. I don't know. But you still gotta have one because you might want to run ads someday. And actually that's what we'll talk about next is once you identify your top performing content, um, gets high views, high engagement time, you're gonna wanna probably turn that into a winning piece of content. Because like when you have a winning piece of content, you wanna put it into like a separate file, uh, and you can probably post it every month or so or every two months and it will still really perform really well and start to drive a lot of traffic. And what you can start to do as a business owner is you can start to understand, okay, if I post this many pieces of content, I get this many views, I get this many clicks to my business, and then from that many clicks I get this many sales. And now you have a system that brings you high converting content and you make a Rolodex of re of winning content. And you can basically edit these even better. I've, I've had some videos that have done really well and then I edit them and they go viral. Okay, so it's like you're finding, you're, you're sifting through the gold, right? TikTok is like your laboratory. You're posting everything there. And then once you finally get a couple of nuggets, you take those out, re edit them, repurpose them, and now you're going to send those to every single other social media platform and it's going to get you a lot of winning ads and you're also going to identify winning styles. You're going to be able to create more content in the format that you find that works. Um, I highly recommend you turn the winning content into ads. Um, you can also expand it to long form content on YouTube and um, you can basically build entire campaigns around these winning pieces of content. Because again, if you have a piece of content that when you post it, it gets, you know, 20,000 views. Beautiful. Now you can post that every month or two and get, and you can have a guaranteed, you know, 10 to 20,000 view piece of content. And then imagine you start to get one, then you get two, then you get three, then you get four. Now you have 10 of these pieces of content. That means every single month when you're sending it to uh, your main, your main pages, you know, you're going to be getting a certain amount of views and you're going to be growing those accounts consistently. This is the idea though, and this is how you have an actual strategy so you're not just wasting your time. The main things, everybody is copying what's already worked. Posting a uh, billion things to TikTok first identifying winning and top performing content ideas and then using those winning pieces of content and improving on them until you would go viral. Okay, this is absolutely a system and this is a strategy for you to grow a business, for you to get tons of traffic, for you to become a big time content creator from this exact idea. Okay? And then like once you find what's working, you just gotta double down, triple down 10x because you, you have a Runway and you have a path forward of what to do with these. And then step number seven is just repeat the process. Keep creating this kind of content, keep testing on TikTok, keep analyzing performance, keep scaling your winners. I'm telling you, every time you have a winner, put it in a folder on your computer and post it every two months or every month. And now you have a repeatable system to get traffic to your business. Hope that was helpful. Gave a lot of value there. Uh, like subscribe. If you want the best way to get uh, traffic to your business right now, check out Zen advertise.com um, simply click on promote. For 50 bucks you can get a thousand targeted views to your, your website, which means a thousand people will go to your business. And what Zen Advertise does is it writes the copy, creates the, the campaigns, creates the creative and then it just sends high quality, high converting traffic to your business. Okay, so if you want the best traffic without breaking billions of pieces of content, then go to zenadvertise. Com. Otherwise highly recommend you use this exact strategy. I will have this document down below. Um, and then like subscribe, leave me a comment if you like this kind of stuff and I'll talk to you in the next one.