
Hosted by Crestcom International
Welcome to the Leadership Habit podcast from the Crestcom Leadership Institute, the show that brings you inspiration and information to help you transform your leadership style.
279 episodes · publishes fortnightly · latest 2026-06-26 · ~41 min/episode
Rank
#3678
Substance
58.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3678 of 6186
Substance
Top 59%
outscores 41% of the index
The Leadership Habit ranks #3678 on The B2B Podcast Index with a substance score of 58.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Andy Freed is a legitimate 25-year practitioner running a real firm (Virtual Inc.) in a specialist niche, and his cancer diagnosis adds authentic personal stakes. However, he is primarily appearing to promote a pop-business book built on a celebrity metaphor, which positions him more as a thought-leader/speaker than a B2B operator who has scaled revenue or product at measurable depth.
Averaged across 1 recently scored episode, with cited evidence.
There are a handful of usable frameworks (think/feel/do, the set-list preparation method, the 'can they sing it back' retention test) but most of the episode is standard leadership-communication advice wrapped in a Springsteen metaphor. Filler and host tangents dilute the density considerably.
“When you're reading your slide to somebody, um, and it's just horrifying for everybody”
“people have to hear a message seven times to retain it. And you know, that is just neuroscience talking right there”
The Springsteen framing is a creative and memorable wrapper, and 'business karaoke' is a genuinely fresh coinage. However, the core ideas - prepare, repeat your message, show appreciation, be present - are well-circulated leadership commonplaces; the episode references Simon Sinek and William James without pushing past them.
“it is not about your freaking slides. It's about what the audience needs to hear”
“That is not communication. It's business karaoke”
Andy Freed is a legitimate 25-year practitioner running a real firm (Virtual Inc.) in a specialist niche, and his cancer diagnosis adds authentic personal stakes. However, he is primarily appearing to promote a pop-business book built on a celebrity metaphor, which positions him more as a thought-leader/speaker than a B2B operator who has scaled revenue or product at measurable depth.
“I'm the chairman of a company called, uh, Virtual Inc. Uh, based out in, uh, Boston. And we work with associations, standards, bodies, and consortia”
“I've been at that for about 25 years”
The episode supplies a few crisp Springsteen-specific numbers (1,878 Born to Run performances, 95 concerts attended, 19 band members) but almost no B2B business data - no named client outcomes, no revenue figures, no case studies. The health-insurance-change scenario is illustrative but deliberately generic.
“Bruce has played his biggest hit is Born to Run. He has played it 1878 times live as of today”
“if I do four staff meetings or four to six staff meetings per year of the whole staff really, that gives me over the course of the year, two to three hours that I have of standing in front of my entire company”
The host is warm and occasionally asks useful application questions ('can you walk us through the think/feel/do with a concrete example?'), but she frequently interrupts with lengthy personal tangents, never challenges any claim, and lobs several obvious softballs. No substantive pushback occurs across the full episode.
“I've never heard that phrase before, and I'm probably always going to think of that every time I see someone directly reading off of their PowerPoint”
“Have you ever been able to meet him?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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