Quay Australia & OTRA Eyewear Pt. 1: How Linda Hammond Built a 9-Figure Eyewear Brand That Took Over the World

Episode notes

This week on The Lazy CEO Podcast, Jane sits down with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear - the woman who quietly built one of the most recognisable eyewear brands in the world, sold it for nine figures, and is now doing it all over again. Linda left school at 14 with no plan and no industry experience. What she built instead started with a market stall and a music festival in 1999, and grew into a brand stocked in 5,000 retailers globally, the first collab Kylie Jenner ever said yes to, and a Desi Perkins drop that sold 20,000 units and $7M in just 12 minutes. Now, with OTRA Eyewear scaling fast, Linda is proving the first time was no fluke. In this episode, she dives into: The exact first steps that got Quay off the ground, and what actually moved the needle early on. How she cracked retail, from City Beach to Nasty Gal, and the decisions that changed the trajectory of the brand. The strategy behind landing some of the world's biggest names, including Shay Mitchell, Desi Perkins, and Kylie Jenner.

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