The Lazy CEO Podcast with Jane Lu · 2026-06-02 · 31 min
ICYMI: This week, Jane sits down with Eugene Healey, brand strategist, educator, and creator who has helped the likes of Google, Spotify, and Red Bull cut through the noise and actually stick in people's minds. If you're still running the old influencer playbook, throwing product at lifestyle stars and hoping for the best, it's not going to cut it anymore. Eugene breaks down exactly why everything has changed, how to find and partner with creators who educate, entertain, and own niche communities, and what it actually takes to make your brand impossible to ignore. Plus: how to set up your brand identity so your audience knows exactly who you are the second they land on your page, and why building consistent brand assets from day one is the difference between content that disappears and content that compounds. The brands winning right now are playing by a completely different rulebook.
Help My Small Business: Your Customers Are Worth More Than a Big Influencer Deal63 / 100Quay Australia & OTRA Eyewear Pt. 2: What Nobody Tells You About Selling Your Business and Building AgainQuay Australia & OTRA Eyewear Pt. 1: How Linda Hammond Built a 9-Figure Eyewear Brand That Took Over the WorldGood Stress vs Bad Stress: What Nobody Tells You About Building a Business
Help My Small Business: Why Are Your Leads Going Cold?