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Index/Startups & Founders/The Journey with Jordan Paris
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How Jodie Cook Went from Freelancer to Selling Her Agency for Millions

The Journey with Jordan Paris · 2023-09-05 · 39 min

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Topics in this episode

Agencymarketing agencydigital agencylead genjodie cook

Episode notes

Join us for an eye-opening discussion with Jodie Cook, entrepreneur and former owner of a Social Media Marketing Agency (SMMA). Jodie shares her insights on selling a business with 80% recurring revenue and how operational excellence can be a key factor in your business' success. Learn from her experience of having an effective general manager, 65 Standard Operating Procedures (SOPs), and a company culture that encourages self-sufficiency. Quotes from the episode: "If you get asked a question that's in the manual, don't answer it. Push back. This creates a culture of self-sufficiency." "My general manager saw it as her duty to protect my time. We used the phrase 'we're gonna deploy Jody' as a last resort."

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