The Jason Cavness Experience · 2026-05-26 · 1h 41m
Most founders don't fail because of bad ideas. They fail because they run out of moneyand don't know why. In this episode of The Jason Cavness Experience, I sit down with Morgan Rogers from NOW CFO to break down what actually happens inside companies when the financial side isn't dialed in. Morgan works with founders, operators, and investors every day cleaning up messy books, preparing companies for fundraising, and helping them avoid decisions that quietly destroy businesses. She's helped scale a Seattle office by over 500% and has seen the same pattern over and over again. But the real story is this: Most founders don't understand their numbersand it costs them everything. We get into the uncomfortable truth: cash flow problems, bad assumptions, and delayed decisions kill more companies than competition ever will. This is a video podcast available on YouTube and podcast platforms.
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