The IoT Show

A handful of concrete data points (19.7 Mbps at 1.2 km, AMI 2.0's five-second data requirement, 4x power efficiency claim) give the episode substance, but large stretches are basic IoT background, biography, and product positioning that any IoT practitioner already knows. The ratio of novel claims to filler is mediocre.

“that's a data throughput of 19.7Mbps across a distance of 1.2km, which is materially different, um, from any other long uh, distance connectivity capability that's not cellular”

“from once every 90 days when I was young to once every five seconds”

The IoT 1.0-to-2.0 framing is borrowed from an IEEE paper and recycled without novel extension; the LoRaWAN bandwidth ceiling and edge-AI camera use cases are widely circulated in IoT circles. The AMI 2.0 regulation angle is the freshest idea but is not developed with any contrarian or first-principles depth.

“they see the shift from simple small packets of data to larger packets of data, uh, that can deliver more intelligence”

“What do your current set of clients want you to be able to do that you can't? And they said...he'd like me to send an image or a short video of that problem, but I can't because I haven't got the data throughput with a Lorawan pipe”

Andy McFarlane is a senior marketing and enterprise-solutions executive (IBM, Vodafone, Telstra) who joined Morse Micro only about a year before recording; he is not a founder, RF engineer, or deep IoT practitioner. He speaks knowledgeably about go-to-market and use cases but defers on technical depth and is essentially a commercial spokesperson.

“career wise, uh, my career is largely enterprise solutions zone”

“just ah, around about a year or so ago I was given the opportunity to join a, let's say, startup, scale up. Morse Micro”

The episode includes several genuinely specific figures (19.7 Mbps / 1.2 km, 802.11ah from 2016, 2,000 vs 8,000 device AP standard, product SKUs, Mouser as distribution point) that ground the claims, but many other assertions remain vague ('7 or 10 times the distance,' 'two or three times the penetration') and no third-party validation or customer metrics are offered.

“data throughput of 19.7Mbps across a distance of 1.2km”

“The standard says 8,000 devices connected to um, a uh, single AP. Now that's the standard at the moment. We've got a couple of sorry, 2,000 devices connected”

The host frequently pre-answers his own questions or lists alternatives before the guest responds, reducing space for genuine insight; there is no pushback, no challenged claim, and the session functions largely as a product-awareness interview rather than a probing conversation.

“Is it fair to say that um, other radios like Lora, other LP1s, they are actually compromising on that size of bandwidth? We need more bandwidth, we need to send more data even from IoT devices”

“A workaround could be to use what we have today with WI Fi but with repeaters. Right...Another one is cellular...There's satellites as well”