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#1948Embedded Insiders68.5 / 100Get badge
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Embedded Insiders artwork
Engineering & DevTools▲1766 this period

Embedded Insiders

Hosted by Embedded Computing Design

Listed under Technology, Education › How To, Science › Physics

Hosted on the website, the Embedded Insiders Podcast is a fun electronics talk show for hardware design engineers, software developers, and academics.

322 episodes · publishes fortnightly · latest 2026-09-17 · ~44 min/episode

Rank

#1948

Substance

68.5

/ 100

Breakdown

Scored 2026-08
Updated monthly

Engineering & DevTools rank

#133 of 290

Best B2B Engineering & DevTools Podcasts →

Across the index

#1948 of 6203

Substance

Top 31%

outscores 69% of the index

Why it scores where it does

Embedded Insiders ranks #1948 on The B2B Podcast Index with a substance score of 68.5 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and insight density. Christoph Nichols brings 30+ years at Kudelski, including media security, cybersecurity launch, and CIO responsibility, giving him legitimate senior practitioner credibility. Steve Hanna as a distinguished engineer at Infineon with hands-on firmware expertise is also solid. Both have shipped real products and understand implementation constraints, though neither provides granular case studies of recent failures or successes.

The five-dimension breakdown

Averaged across 2 recently scored episodes, with cited evidence.

Insight Density

14.0 / 20

The episode contains several useful concepts - secure-by-design, firmware diet strategies, A/B update optimization, and the 10x increase in vulnerability discovery via AI - but significant portions consist of conversational filler, tangents about Waymo and personal anecdotes, and repetitive affirming responses. The Infineon segment delivers more practical density than the Kudelski Labs segment, which relies heavily on abstract framing without concrete implementation detail.

“software just seems to get fatter and fatter. And, uh, even if you're not adding new features, you're fixing bugs and security vulnerabilities”

“you have to put your firmware on a diet. It's not easy, it's painful, like dieting always is.”

Originality

12.5 / 20

The episode rehashes well-established embedded security maxims (secure-by-design, lifecycle management, code optimization) without offering contrarian insight or first-principles reframing. The firmware diet concept is practical but incremental; the A/B update optimization is a known engineering pattern. Neither guest challenges industry consensus or proposes fundamentally new approaches.

“the old rules remain so secure by design”

“You can look for ways to shrink your code size. Now, you probably did some of this before you shipped the product originally, but there are always opportunities.”

Guest Caliber

15.0 / 20

Christoph Nichols brings 30+ years at Kudelski, including media security, cybersecurity launch, and CIO responsibility, giving him legitimate senior practitioner credibility. Steve Hanna as a distinguished engineer at Infineon with hands-on firmware expertise is also solid. Both have shipped real products and understand implementation constraints, though neither provides granular case studies of recent failures or successes.

“I'm a software engineer by background, uh studying my careers about 30 years ago in Kudelski already”

“I'm a distinguished engineer from Infineon”

Specificity & Evidence

13.5 / 20

Evidence is sparse on concrete numbers and examples. The '10x increase in vulnerabilities' is mentioned but unsourced. Specific tools mentioned (PSOC Edge, Optiga Trust M) lack context or results. No real case studies, failure metrics, or customer impact data are provided. The firmware optimization techniques are generic categories rather than specific implementation examples with outcomes.

“we're seeing, uh, 10x increase in open source projects, uh, having to patch vulnerabilities”

“like the PSOC Edge, or a security chip like the Optiga Trust M”

Conversational Craft

13.5 / 20

The host asks reasonable setup questions but rarely pushes back or demand rigor. Christoph's LLM concern is acknowledged but not deeply probed; Steve's answers are accepted at face value without pressure for metrics, timelines, or customer examples. The Waymo tangent derails focus entirely. Few follow-ups challenge vagueness or request specifics; the conversation flows agreeably but lacks intellectual tension.

“Um, I gotta say there's two reasons why you keep coming back”

“What's the answer? I don't think there's an easy button you push to fix here.”

Standout episodes

  • Edge AI Security: Why Secure-by-Design Engineering Matters

    2026-08-20

    79
  • Smart Flow Measurement & Innovation on the Exhibition Floor: Sciosense and COMPUTEX 2026

    2026-06-25

    58

Rank over time

2 periods tracked.

Episodes

2 scored on substance · 68 tracked in total.

  • Edge AI Security: Why Secure-by-Design Engineering Matters

    2026-08-20 · 38 min

    79 / 100
  • Smart Flow Measurement & Innovation on the Exhibition Floor: Sciosense and COMPUTEX 2026

    2026-06-25 · 23 min

    58 / 100

Frequently asked

What is Embedded Insiders's substance score?
Embedded Insiders scores 68.5 out of 100 for substance and ranks #1948 on The B2B Podcast Index. That puts it ahead of 69% of the B2B podcasts we rank and #133 of 290 in Engineering & DevTools. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Embedded Insiders worth listening to?
Yes - Embedded Insiders outscores 69% of the B2B engineering & devtools podcasts and shows we rank on substance, so a engineering & devtools operator is likely to come away with something useful.
Who hosts Embedded Insiders?
Embedded Insiders is hosted by Embedded Computing Design.
How often does Embedded Insiders publish?
Embedded Insiders publishes fortnightly, has 322 episodes, released its most recent episode on 2026-09-17.
Which Embedded Insiders episode should I start with?
Our highest-scoring recent episode is "Edge AI Security: Why Secure-by-Design Engineering Matters" (79/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

SciosenseTightraComputexUC23Embedded Computing DesignAutomateCyber Resilience ActTaiwan Excellence Corporation

Guests who've appeared

Christoph NicholsSteve HannaNorbert BreyerJames Huang

Topics this show covers

The themes that come up most across this show's episodes.

iot · 4security · 3connectivity · 3RISC-V · 3Edge AI · 2edge · 2transistors · 2standards · 2industrial · 2software · 2chip design · 2Edge computing · 2embedded world · 2Silicon Labs · 2Sealevel Systems · 2Zero trust architectureHardware-software co-designsecure design

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